TBS's new CM character "Shouhi-chan" makes her debut! "Love the World." and other TV commercials begin airing (video available)
TBS Television has announced its new commercial character, " Shouhi-chan," and began airing new TV commercials, including the "Love the World" edition, starting August 27 (in the Kanto region).
The world has changed dramatically during the COVID-19 pandemic. This has helped us notice the important things and moments in our daily lives. "Shouhi-chan" will focus on the theme of cherishing everyday life, vividly experiencing ordinary days, and widely sharing wonderful products and events encountered in daily life.
This character appears as the main character of the "TBS SHOWUP PROJECT," under the planning and supervision of creator Takuma Takasaki.
Looking ahead to the post-pandemic era, the aim is for the CM featuring "Shouhi-chan" to help people rediscover the joy in daily life and bring a brighter, more energetic atmosphere to society.
【Sho-hi-chan's Message】
Being able to eat delicious food was something special.
Wearing cute clothes was something special.
Meeting friends was something special.
Biting into freshly baked bread was something special.
Going to see the ocean was something special.
Watching a movie was something special.
My ordinary life was full of special things.
So from now on, I'll treasure it even more.
I'll make sure to
and enjoy each one.
My name is Shohi-chan.
I'm here to shine a spotlight on everyone's everyday life!
Alright!
Let's get the economy moving!!
Let's make it a wonderful future!
【Shouhi-chan】
A very pure and curious 7-year-old girl.
She's always accompanied by a bird, the reincarnation of her grandfather, Toshiro.
The two are always together, giving voice to the consumer mindset of the present era.
【TV Commercial: Shohi-chan "Love the World." Edition】
"Staying home made me realize."
Shouhi-chan's usual day begins with that phrase.
Being able to eat what you love at your favorite places,
finding cute clothes at wonderful shops,
Being able to hop on a plane or a train to visit someone you love.
Things I'd always taken for granted, thanks to these days affected by COVID, made me realize how truly wonderful they really were.
So from now on, I'll live each ordinary day carefully and with gratitude.
That's the resolution I'm sharing from Shohi-chan.
Other stories include "Happiness," which makes you suddenly realize happiness is right close at hand; "Chance Encounters," depicting things you can't get online alone; "Journey," conveying feelings you have precisely because you can't travel far now; and "City Lights," capturing the joy of seeing familiar shops still thriving.
YouTube Channel
https://www.youtube.com/channel/UCFw6h9HyUscd194sKPYWshw/
Planning: Takuma Takasaki
Character Design: Shumei Takahashi
Director: Suzuki Nao
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