Two Dentsu Group Companies in Japan Announce COVID-19 Countermeasures for In-Person Events Release Response Manual to the Public and Provide Notification Service for Infection Incidents

Dentsu Live Inc. released its "COVID-19 Countermeasures Manual" on September 7th, providing guidelines for planning and executing in-person events during the pandemic. The manual is publicly available on the company's website to enable broad use by all event production stakeholders, both internal and external. It is structured to follow the production workflow, starting from the planning phase, through the planning (planning phase), and into the construction and execution (implementation phase).

Dentsu Live Inc. / Release[2020.09.07]

 

Also on the same day, Dentsu Inc. Tech developed and began offering "JinC," a service enabling event and facility operators to send alerts to participants and users in the event of a COVID-19 infection. It targets operators of events like seminars and concerts, as well as businesses such as restaurants and sports gyms. The service supports operators in implementing the infection prevention measures required of them.

Dentsu Inc. Tech / Release[2020.09.07]

 

With the spread of infection continuing unabated and cases with unknown transmission routes increasing, countermeasures against infection risk are an urgent priority for businesses. As the nature of events and the importance of experiential value change in the COVID era, infection prevention measures for new forms of event operation are required.
Dentsu Group companies will collaborate, leveraging their respective expertise, to support client companies in realizing safe and secure real-world events.

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[COVID-19 Countermeasures Manual]

This manual, developed and published by Dentsu Live Inc., includes infection prevention measures for safe and secure event implementation, as well as support tools for planning and planning stages, such as risk assessment. Based on this manual, Dentsu Group companies collaborate to provide one-stop support for realizing real-world events, from planning to production.

Downloadthe COVID-19 Countermeasures Manualhere

Planning Phase

We provide tools such as a "Diagnostic Chart" and "Advantages/Disadvantages Comparison Table" to optimize the combination of real and online events and identify potential risks in planned projects. Our "Project Risk Assessment" quantifies planning risks for objective evaluation. Progressing planning based on these guidelines helps eliminate identified risks and facilitates event realization.

Planning Phase

Classifies short-term events like "exhibitions" and permanent spaces like "offices" and "shops" by type, explaining key considerations using sample drawings. Includes points to note for construction planning, such as creating on-site work schedules, and features a "Planning Risk Assessment" to minimize potential risks before site commencement.

Implementation Phase

Provides guidelines for safe and secure site operations and event execution, including points to note during construction and the event itself, poster templates and report formats usable on-site, and emergency contact procedures.

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[JinC: Notification Service for COVID-19 Cases]

Developed by Dentsu Inc. Tech, this service quickly identifies individuals who may have had close contact with a confirmed case and sends them a warning via Short Message Service (SMS). Businesses can manage it using just one smartphone, enabling simple and low-cost implementation. Users can register using only their phone number, without needing to download an app. It aims to alleviate user concerns after attending events or visiting stores.
Service Site: https://www.dentsutec.co.jp/jinc/

By using QR codes to centrally manage entry and exit records for all stakeholders—users, staff, and facility visitors—it reduces the administrative burden. Businesses with multiple locations can also set checkpoints specific to each store.

When a COVID-19 case occurs, the system identifies individuals with potential close contact during specific time periods and sends SMS alerts. The collected phone number list can be exported in CSV format (*), enabling swift administrative response.

※ Dentsu Inc. will create the list only upon request from government agencies or similar entities.