LOADERS, the creative specialist organization for game products, commences operations.

LOADERS, a cross-functional organization within Dentsu Inc. specializing in creative work for game-related products, launched in August.

LOADERS provides game clients with comprehensive communication strategies encompassing data, strategy, and on/off creative. This is achieved by combining the expertise of Creative Directors with deep knowledge in designing campaigns for game clients, with "User Engagement Designers" who are deeply familiar with each game title's culture and can plan communications from a fan's perspective.

Staff members belonging to LOADERS include Creative Directors Taihei Morimoto, Hirohide Kaneshiro, and Masahiko Okabe of Que.

Additionally, several engagement designers are credited and work alongside the creative directors on projects for game clients across platforms including smartphone apps, consoles, and PC.

Organizational oversight is led by Kenichi Sakuta, Managing Director of the 2CRP Bureau. Kuniyuki Marumo, General Manager of the TFP Bureau responsible for developing marketing solutions for game clients, also participates as an advisor.
From Que, in addition to Mr. Okabe, Yasuhisa Nito also participates in the organization's activities as a User Engagement Designer.

Contact: loaders@dentsu.co.jp