"Shine, Japan!" ~ Together to the World's Summit ~ Asahi Beer's Sochi Japan National Team Support Campaign

Asahi Breweries, a Gold Partner of the Japanese Olympic Committee (JOC), is running a promotion themed "Shine, Japan!" ~Together to the World's Summit~ for the Sochi Winter Olympics opening on February 7. They are releasing beers with support designs and new genre products.

 

The design cans feature designs incorporating athletes like figure skater Daisuke Takahashi and speed skater Nao Kodaira. They are available across seven brands and 18 varieties: "Asahi Super Dry," "Asahi Style Free," "Clear Asahi," "Clear Asahi Prime Rich," "Asahi Off," "Asahi Dry Zero," and "Orion Draft." To coincide with the design can launch, a closed campaign is running where participants can win original fleece jackets and crystal tumblers, aiming to build excitement.

Furthermore, to encourage fans to drink while supporting the Japanese national team, the new category "Asahi Crystal Gold" is being sold for a limited time until the end of February. The packaging features the JOC-approved emblem and the Olympic mark, emphasizing that this is a special limited-edition product for cheering on the team.