New Balance Japan, featuring athlete Miki Ito, is calling for submissions of "special day" posts timed with the Sochi Olympics.

New Balance Japan, an Official Partner of the Japanese Olympic Committee (JOC), is running a campaign featuring freestyle ski moguls athlete Miki Ito ahead of the Sochi Winter Olympics opening on February 7.

The campaign site features a roughly 30-second video titled "Countdown to a Special Day" starring Ito. Overlaid on footage capturing various expressions of Ito intensely focused on training are her own words: "I really want to win at the Sochi Olympics," "I want to see what lies beyond that," and "I want to enjoy every bit of that atmosphere and make it my day." The video conveys the message: "Every ordinary day inevitably leads to a special day."

Additionally, a campaign invites users to share on Facebook or Twitter their own "special day" goal and how they plan to spend their "ordinary days" leading up to it. Participants who post and enter will be entered into a drawing to win Minimus running shoes.