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Published Date: 2014/02/06

Dentsu Group's U.S. affiliate Carat has been named "2014 Media Agency of the Year" by Ad Age magazine.

Carat (headquartered in New York City), the media communications agency of the Dentsu Group in the U.S ., won the Media Agency of the Year award in the 2014 Agency of the Year Awards. These awards, based on 2013 performance, are presented by Advertising Age, a leading U.S. advertising industry magazine.

The reasons cited for the award include its outstanding strategic capabilities based on advanced data analytics and the establishment of new collaborative frameworks within the Dentsu Group. This marks the second consecutive year that Carat USA has won the Media Agency of the Year award.

Additionally, from the Dentsu Group, 360i (headquartered in New York City), a comprehensive digital agency, was ranked third on the "2013 Agency A-List," a list of the top 10 advertising agencies in the U.S. that achieved outstanding results in Headquarters: New York City) was ranked third among the "10 Advertising Agencies with the Most Remarkable Performance in the US in 2013 (Agency A-List)." Furthermore, Firstborn (Headquarters: New York City), a digital creative agency, was selected as one of the "10 Most Promising Advertising Agencies for 2014."

 

Carat http://www.carat.com/

360i http://www.360i.com/

Firstborn  http://www.firstborn.com/

Dentsu Inc. News Release http://www.dentsu.co.jp/news/release/2014/pdf/2014009-0206.pdf

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