Revolutionizing AB Testing. The Power of "Microscope" to Create High-Converting Landing Pages

Until now, "A/B testing" has been the mainstream method for optimizing landing pages (LP) to boost conversion rates. In recent years, demand has grown for "personalized A/B testing," which delivers the optimal LP tailored to each audience's interests and context.

But executing personalized A/B testing is incredibly demanding... Setting target segments and creating copy variations tailored to each segment consumes significant time and effort.

The solution to this challenge is "Microscope," an AI-driven CRO service jointly developed by Data Artist and DLPO.

This time, Data Artist's Taichiro Tomita explains the dramatic results Microscope delivers.

Solve all your landing page creation and operation challenges at once, and keep improving conversions!

Hello, I'm Taichiro Tomita from Data Artist. We provide AI development, AI-powered marketing solutions, and consulting services.

On June 1, 2020, we jointly launched an AI-powered CRO (Conversion Rate Optimization) service with DLPO, a company specializing in LPO (Landing Page Optimization).

As many companies seek efficient and sustained sales growth, we often hear challenges from marketing and e-commerce professionals: "I can't come up with copy ideas," "User preferences vary," and "I don't have time for A/B testing or personalization."

Microscope solves all these challenges at once, achieving dramatic conversion improvements for landing pages.

The Microscope Success Story of Mia, the Overworked Digital Marketing Manager

To clearly convey Microscope's vision and capabilities, we present the story of "Mia," a digital marketing manager at a recruitment site.

Mia handles digital marketing for "Diverse Talent," a recruitment site. While her responsibilities are wide-ranging, one of her goals is to increase the website's membership.

Though she often struggles to find the time, Mia has long been deeply interested in CRO. She believes "A/B testing" and "personalized delivery" are key to increasing website registrations.

Can leveraging "AI" make "CRO" easier? Meeting Microscope

"I could use an extra pair of hands right about now..." Mia sighed.

Then, an idea suddenly struck her.

"Ah! Instead of a cat, couldn't I borrow the power of AI?"

Mia searched for "AI CRO." That's when she discovered Microscope, an AI-powered CRO service. Apparently, using AI makes it easy to generate multiple clusters, effortlessly create copies, and automatically run personalized A/B tests.

"Really?" Mia wondered, but decided to implement Microscope anyway.

Referencing industry buzzwords, AI automatically suggests multiple copy options

The current site prominently displays the catchphrase "Over 5,000 major companies registered" on its homepage. The current registration rate is around 1.4%. If 10,000 people visit the homepage, that translates to 140 registrations.

While this "1.4%" isn't a particularly low conversion rate, Mia hoped that using Microscope to generate and test multiple copy variations could further improve it.

Numerous copy suggestions generated by Microscope arrived promptly.

From these, Mia selected five copy options she thought were excellent and decided to conduct an A/B test alongside the current copy.

Finally, the test! Excited and nervous. What were the results?

We'll run an A/B test with six different copy versions for website visitors. Which copy will bring in the most new members?

After running the test, the final results came in after four weeks. Copy B, "Get a job at a company where you can work with peace of mind," won. Introducing the new "winning copy"!

The conversion rate improvement from adopting the new copy was 29%. Website registrations increased, and Mia was overjoyed.

But we can't rest on our laurels. By effectively using Microscope's automatic cluster generation feature, we can boost conversion rates even further.

Automatically generate multiple user clusters (segments)

In Microscope, simply input keywords related to your site's themes—like "new graduates," "interviews," or "ES"—and multiple clusters (user segments) are automatically generated.

Information on each cluster has been delivered to Mia. Even first-time visitors to the website are automatically clustered by AI. This time, five clusters were generated.

Mia aims to further increase registered members by displaying more optimal copy tailored to each cluster's interests and characteristics.

Optimized delivery per user cluster (segment)

Mia was astonished by the analysis results of the cluster-specific tests.

The copy that worked best varied so much between clusters!

By implementing optimized delivery for each cluster based on the test results, conversion rates improved.

Displaying the optimal copy for each cluster will further boost membership registrations!

The conversion rate (CVR) before the A/B test was 1.4%.

However, after implementing the winning copy (Option B: "Find a job at a company where you can work with peace of mind") for all users following the A/B test, the CVR increased to 1.8%.

Furthermore, by delivering the optimal copy to each cluster, the CVR improved by 22% compared to the registration rate (1.8%) achieved by the copy effective for all users, reaching 2.2%. Small improvements add up to significant gains!

Mia was surprised again. This was because the original monthly sign-up rate was only 700 users. This improvement boosted monthly sign-ups to 1,100 users, a significant jump.

Even better, this increase in sign-ups is not temporary. The 2.2% sign-up rate is expected to continue, meaning we can look forward to sustaining a high level of sign-ups (1,100 per month).

Mia's dramatic conversion improvement project has only just begun.

By leveraging Microscope for automatic cluster generation, automatic trend keyword and copy generation, and automated AB testing, Mia succeeded in significantly increasing membership registrations with minimal effort.

Mia's challenge continues.

We solve your landing page conversion problems!

Did you enjoy the story of Mia, our digital marketing specialist?

Microscope's strength lies not only in AI-powered copy generation based on trend analysis, but also in its ability to classify all LP visitors into clusters using web behavior data, enabling optimized delivery. Furthermore, it leverages AI to improve based on delivery results, achieving continuous conversion optimization.

We plan to add further features in the future, such as automated first-view creative generation.

If you're struggling to improve your current landing page's conversion rates, lack the resources to start optimizing your landing pages, or want to reduce the resources required for landing page operation and improvement, please feel free to contact us!