Announcing the year-end decisions for the 73rd Dentsu Inc. Advertising Awards; all winning entries will be announced next spring.

The text of the Dentsu Inc. news release distributed on December 18 is as follows.

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The winners of the "SDGs Special Award," the "Grand Prize" in the "Area Activity Category," and the "Regional Awards" and "Secondary Regional Awards" for the Nagoya, Kyushu, and Hokkaido regions have been decided for the 73rd Dentsu Inc. Advertising Awards. The winners for each award are as follows.

【SDGs Special Award】
Tokai Television Broadcasting Co., Ltd.
【Area Activity Grand Prize】
Japan Park & Resort Co., Ltd.
【Nagoya Regional Advertising Award】
Nagoya Railroad Co., Ltd.
【Kyushu Region Advertising Award】
Kumamoto City
【Hokkaido Region Advertising Award】
NHK Sapporo Broadcasting Station, Hokkaido Broadcasting Co., Ltd., Sapporo Television Broadcasting Co., Ltd., Hokkaido Television Broadcasting Co., Ltd., Hokkai
Hokkaido Cultural Broadcasting Co., Ltd., TV Hokkaido Co., Ltd.

The "Dentsu Advertising Award" typically announces all winning entries in May each year. However, due to the impact of the spread of the coronavirus disease, this year's selection meeting was postponed and switched to an online judging process. Winners for categories other than those listed above have also been decided. For details, please refer to the Dentsu Inc. News Release.
Judging is still ongoing, and the "Grand Prize" for each category, as well as the "Overall Grand Prize," are scheduled to be announced in March 2021. The advertisements eligible for this year's selection were those implemented between April 1, 2019, and March 31, 2020, with a total of 1,398 entries submitted for the selection committee.

The newly established "SDGs Special Award" is the first award themed around the SDGs in a major domestic advertising competition. Against the backdrop of the growing necessity and expectations for the SDGs in recent years, this award honors advertisers who use advertising communication as a means to aim for the realization of a sustainable society. Tokai Television Broadcasting Co., Ltd. produced a documentary-style commercial focusing on "developmental disorders," a condition often overlooked and under-recognized in society. The commercial aimed to inform the public about the actual circumstances faced by individuals with these disorders. Its sincere effort to accurately raise awareness about this disability was highly praised.

Additionally, new categories were established this year: the "Brand Experience Category" and the "Area Activity Category" (both created by integrating and reorganizing the former "Digital Communication Category" and "Activation Planning Category"), joining the existing "Print Advertising Category," "Audio Advertising Category," "Film Advertising Category," "OOH Advertising Category," and "Innovative Approach Category."

Regarding next year's 74th Dentsu Inc. Advertising Awards, submissions will be accepted from March 1 to April 1, 2021. Please refer to the following guidelines for details.
https://adawards.dentsu.jp/

<ABOUT the 'Dentsu Advertising Awards'>
The Dentsu Inc. Advertising Awards, established in December 1947 (Showa 22), is Japan's oldest comprehensive advertising award. Operated by the public body "Dentsu Inc. Advertising Awards Council," it aims to broaden paths for solving advertisers' challenges and contribute to the development of Japan's industry, economy, and culture by honoring advertisers who have practiced outstanding advertising communication. Selection is conducted by a panel of approximately 500 judges comprising advertisers, media companies, creators, and experts from across Japan.

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Dentsu Inc. News Release
https://www.dentsu.co.jp/news/release/2020/1218-010311.html