Music is needed now. That's why a team handling all aspects of live streaming was born.

<Table of Contents>
▼It was the rapidly growing "online live" that saved us from the despair of no music
▼Members who couldn't live without music naturally gathered here
▼We want to nurture the diverse online streaming culture that blossomed during this year of staying home!
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What saved us from the despair of no music was the rapidly growing "online live" phenomenon.

The year 2020, one that will surely be etched into history, has ended, and we've welcomed 2021. How often does the start of a year come around when everyone wishes so earnestly, "This year, it has to be a good one"?

While it's often discussed with a negative undertone, 2020 truly was a year when everything in the world changed at an accelerating pace, for better or worse.

The music and event industries were among the hardest hit.

Precisely because of times like these, we craved more healing through music, wanted to lose ourselves completely at a festival.

There must have been countless people feeling this way, but with no live shows or festivals possible, cries of despair echoed around us.

"I finally got tickets to Budokan..."

"If Fuji Rock disappears, I won't be able to live..."

"I prepared for the gig, but the live house..."

People stripped of their lifeblood—festivals and live shows—now enduring gloomy days of staying home.

And of course, we worry about the people who always create and deliver music to us. Artists who want to share the content they've worked so hard to create in real life. Live house and festival organizers facing ongoing financial hardship, and industry professionals whose livelihood depends on live events...

Amidst this situation, "online music live shows" rapidly developed.

From charity-focused streams by major international artists performing from their mansions, to light acoustic performances at home, to online sessions spreading through social media – the quality and purpose varied, but it truly was a year filled with countless online music live events.

Those of us who simply couldn't live without music naturally gathered together.

We music fans within Dentsu Inc. started regularly exchanging information about these online live events around April 2020.

At first, it was mostly complaints and casual chatter like "That live show got canceled" or "This summer festival got canceled too." But gradually, it shifted to things like "I heard so-and-so is doing an online live show," "That live stream was great," or "That one was underwhelming, so if you're going to do it, you should try this kind of production instead."

Of course, all this happened online. But as Dentsu Inc. creatives, content producers, technical directors, and members who simply couldn't live without music—both professionally and personally—gathered to share examples and opinions, a significant amount of input and ideas accumulated.

Before we knew it, it had become a space where each person brought their own individual "music"-related consultations and freely proposed concrete solutions.

And quite naturally, we decided to turn this information exchange and brainstorming into a systematic, organized project that could lead to concrete support and work.

Thus, the unit "DENTSU Music Support ONLINE," providing comprehensive support for live music streaming, was born.

We want to nurture the diverse online streaming culture that blossomed during this year of staying home!

While many artists initially started streaming live music out of necessity—like when in-person events were canceled—they've gradually begun incorporating all sorts of creative touches.

"I could never get tickets for the live shows, but now I can watch them online!"

"Work was so busy I wasn't sure I could make it to a live show, but since both work and the show went remote, I could actually participate online!"

"The VR staging at that live stream I saw recently was amazing—I hope that artist does a VR show too!"

We're starting to hear comments like these here and there. We believe this represents a new potential to enhance the value of the music experience.

Online live events can be broadcast from anywhere and enjoyed anywhere. Hundreds of thousands can watch simultaneously, with no capacity limits. They enable new ways to connect with fans and audiences.

Yes, online music live events are becoming a space that connects artists, the businesses supporting them, fans and audiences, and even corporations.

DENTSU Music Consultant ONLINE, as the name suggests, handles all inquiries related to "Music × Online."

We are a team that provides one-stop solutions, from matching event companies and artists with sponsor companies to content planning, creative work, and promotion.

Our members are broadly divided into three areas: "Producers," "Creatives," and "Technical."

In this series, professionals from across the Dentsu Group will share their thoughts on this team.

"What kind of concept or plan should we use for an online live event?"

"I don't even know how to start with live streaming."

"I want to create music content or book artists."

If you're grappling with such concerns, why not "just give the Music Department a call"? We welcome inquiries about anything at all.

【Contact】
DENTSU Music Consultant ONLINE
ongakugakari@dentsu.co.jp