Thinking Methods for Business Making That Generates "Value Beyond Logic": "Bringing Japanese Essence to All Business" Now Available

Ryo Kagami, a creator at Dentsu Inc. and editor-in-chief of " THE KYOTO," a media outlet developed in collaboration with Kyoto Shimbun , released his book " Bringing Japanese Essence to All Business" (Cross Media Publishing) on April 2.

Cross Media Publishing, B6 size, 304 pages, ¥1,848 (tax included)

In today's affluent society, the values sought are shifting from "function" and "convenience" to "meaning." Business too must graduate from "competition" focused on quantitative metrics and instead pursue its unique "reason for being." Drawing on his experience learning Japan's spirituality and aesthetic sensibility from Kyoto's culture, the author shares strategies for creating "value of meaning beyond logic." For all those designing products, services, businesses, or events who struggle with thoughts like, "I'm doing things the same way as always, but it's not working..." or "I'm referencing other companies' success stories, but it's not working...", this book conveys techniques for creating value that captures hearts and earns support, illustrated with numerous examples.

【About the Author】

Ryo Kagami
Editor-in-Chief & Creative Director, THE KYOTO

Relocated between Dentsu Inc.'s overseas offices in China, Singapore, India, etc. since 2002, then transferred to Dentsu Kyoto Branch in 2012. Launched numerous entirely new products, services, and businesses by blending tradition with other fields to create uniquely Japanese global value. Founded the culture & art platform "THE KYOTO" in June 2020, serving as its Editor-in-Chief & Creative Director.
Platform "THE KYOTO" in June 2020, serving as Editor-in-Chief & Creative Director.
Part-time lecturer at Kyoto University of the Arts. Recipient of the Keizo Saji Award, Cannes Lions, D&AD, and other honors. Served as a member of the Cabinet Office's Cool Japan Strategy Promotion Council, METI's Cool Japan Business Producer, Japan Tourism Agency's Expert Producer, Kyoto City Industrial Strategy Council, and Kyoto City Traditional Industry Revitalization Promotion Council.