Dentsu Inc. Art Circuit Publishes "Introduction to 'Art Thinking': Harnessing Imagination as a Weapon"

The correspondence course textbook " Introduction to 'Art Thinking': Harnessing Imagination as a Weapon - Four Powers to Realize Your Vision " by Hiroyasu Wakabayashi, a member of Dentsu Inc.'s " Art Circuit " project team that applies art to business, was released on April 1 (published by PHP Institute).

Page Count: Main Book 136 pages, Supplementary Book 16 pages Price: ¥14,300 (tax included) *Corporate pricing available

"Art Thinking" is gaining attention as a methodology to overcome common business challenges: "Wanting to find meaning in work," "Seeking to enhance creativity," and "Aspiring to create new ventures."

This textbook frames Art Thinking as "the artist's thought process," clearly categorizing its components into four essential skills: "Problem-Raising," "Imagination," "Realization," and "Dialogue." By engaging with outstanding artworks in an enjoyable way, readers develop these skills. They learn the process to establish their own "vision" like an artist and bring it to life in their work.
Designed to be accessible and enjoyable even for those unfamiliar with art, it caters to business professionals seeking self-reflection or aiming to create unprecedented business ventures.

■Key Features of This Material
1) Utilizes artwork images, diagrams, and exercises to make learning art thinking enjoyable even for those unfamiliar with art.
2) Includes a workbook for establishing and realizing your "vision." The content is designed for practical application in business.
3) Features numerous works by prominent contemporary artists like Yoko Ono. Also enjoyable as an "introduction to art."

<The Artist's Four Thinking Circuits>

■Contents of This Material
Chapter 1: What is Art Thinking?
Section 1: Your Relationship with Art
Section 2: Why is Art Thinking Necessary?
Section 3: What Are an Artist's Thought Processes?
Section 4: Let's Start with Contemporary Art
Section 5: The Difference Between Art and Design
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Chapter 2: The Four Ways Artists Think
Section 1: Four Common Abilities Among Artists
Section 2: Questioning Assumptions—What Is Problem-Raising Ability?— (From the Case of Marcel Duchamp)
Section 3: Visualizing the Invisible—What is Imagination?— (From the Case of Yoko Ono)
Section 4: Turning Imagination into Reality—What is Realization Power?— (From the Case of Christo and Jeanne-Claude)
Section 5: Engaging in Dialogue with the World—What is Dialogue Power?— (From the Case of Felix Gonzalez-Torres)

Chapter 3: Acquiring Art Thinking
Section 1: The Process of Internalizing Art Thinking
Section 2: Various Points of Contact with Art
Section 3: Exploring the Artist's Thought Process
Section 4: Practical Examples of Thought Exploration—The Case of Jackson Pollock

Chapter 4: Applying Art Thinking to Business (Case Study: Smiles Inc.)
Section 1: Encountering Art
Section 2: From Problem-Raising Ability to Imagination
Section 3: From Imagination to Implementation
Section 4: From Dialogue Skills to World Design

Chapter 5: Drawing a Vision with Art Thinking
Section 1: Vision Sketching Techniques
Section 2: [Case Study] Art Thinking and Place Branding
COLUMN: Workshop Report

Illustration: Nose Rina

＜Discounted Sales from PHP Institute＞
Please complete the procedures using the "Corporate: Application" form on the PHP Institute website. In the remarks section, please write "Applying via Dentsu Inc. (Author Introduction)". In that case, you can take this course at a discounted price (10% off or more).
*Please be sure to enter your affiliated company name in the company name field. Note that PHP Institute will not contact your affiliated company directly.
※ For corporate affiliates, the price is ¥12,870 (tax included) instead of the corporate price of ¥14,300 (tax included). Individuals applying will also receive the same discounted price of ¥12,870 (tax included) instead of the general price of ¥15,400.
　 ↓ Apply Here
https://hrd.php.co.jp/tra/detail.php?code=AII

【About Dentsu Inc. Art Circuit】
A project team supporting business creation through the integration of art.
https://bijutsukairo.com/

【Author Profile】
Hiroyasu Wakabayashi
Creative Director, Dentsu Inc.
Leads the 'Art Circuit' project utilizing art in business. Since 2020, has developed and implemented the art thinking program "Vision Sketch," delivering it to a wide range of participants from children to business professionals. Also promotes branding activities targeting various domestic regions over approximately 10 years. Has established Dentsu Inc.'s unique platform consolidating methodologies, practices, and insights related to "Regional Branding" and "Place Branding."

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