April 1 marked the start of applications for the 74th Dentsu Inc. Advertising Awards. The application deadline is April 28 (April 15 for Tokyo region film advertisements aired in the first half of the year).
Established in December 1947, this is Japan's oldest comprehensive advertising award. By honoring advertisers who have implemented outstanding advertising communication, it aims to broaden the path for solving advertisers' challenges and contribute to the development of Japan's industry, economy, and culture. Awards include the Grand Prize, Special Awards, SDGs Special Awards, top prizes (Gold and Silver) in each category, Regional Advertising Awards, and Sub-Regional Advertising Awards.
[Eligible Works]
Advertising campaigns implemented between April 1, 2020, and March 31, 2021
(For the Brand Experience and Area Activity categories, campaigns implemented between March 2020 and March 2021)
【Entry Categories】
Print Advertising, Audio Advertising, Film Advertising, OOH Advertising, Brand Experience, Area Activity, Innovative Approach
Details are available on the Dentsu Inc. Advertising Awards website.