"That Might Be Your Own Assumption?" Exploring Perspectives and Authentic Living with a Dentsu Inc. Copywriter

The book " Hey, That Might Be Your Own Assumption! Practicing 'Interpretation' Without Being Bound by Someone Else's 'Right Answer' " by Dentsu Inc. copywriter Kotaro Abe (Discover 21) was released on May 28.

"Because the atmosphere around me is like this, I must be like this too." "Because everyone else does it this way, this must be how it is." This book offers a way to gently embrace the anxieties and worries overflowing in these uncertain times by changing your "interpretation," helping you pull your own satisfying way of living closer. Drawing on the author's unique perspective as a copywriter, it introduces concrete examples of how to shift your viewpoint. It's a book that provides hints for living without being bound by someone else's "right answer."

Discover Twenty-One, 288 pages, ¥1,650 (tax included), ISBN 978-4799327371

【Recommended for】
・Those feeling uncertain about their life or future
・You tend to listen too much to others' opinions
・Don't know what you want to do

 

【Table of Contents】
"Introduction" as an "Invitation"
Chapter 1: Self-Discovery - Encountering the Unknown Self
Chapter 2: The Present - Embracing Proactive Passivity
Chapter 3: Past - "Looking Back Now" Is a Magical Phrase
Chapter 4: The Future - People Can Move Forward Through Interpretation
"The End" Called "The Beginning"

 

<From "An Invitation" Called "Introduction">
The flow of time cannot be changed.
But starting from the self present here and now,
we can change even the past, even the future.
By doing so, you won't be tossed about by others or the world.
You are the protagonist of your own life.

No matter what happens from here on out,
whatever situation you face, it all depends on how you interpret it.
To affirm yourself and walk your path each day as your true self.
To live resiliently and tenaciously.

 

【Author's Comment】
What I've pursued for over 10 years since becoming a copywriter
what I've explored for over a decade is
how to view and perceive things,
finding fresh perspectives, and putting them into words to share.
How do we perceive the current state of the world?
It was precisely this way of "interpreting" that I wanted to convey,
and that's why I wrote the book "Hey, That Might Be a Bit of a Jump in Logic, You Know?"
To move forward from here, using your own present as your foundation.
I hope this "self-interpretation book" can be of help to you.

 

【About the Author】

Kotaro Abe (あべ・こうたろう)
Copywriter, Dentsu Inc.
Born March 7, 1986. From Saitama Prefecture. Started playing American football in his third year of junior high school and continued for a total of 8 years through high school and university. After joining Dentsu Inc., he was assigned to the Human Resources Department but passed the creative exam and began working as a copywriter in his second year. He was involved in creating the Toshin High School commercial "A Rallying Cry to Students," featuring the now-famous line "Now is the time!" He planned the theme song "Twenty-Nine, Thirty" created by CreepHyp, led by Sekai Ozaki, in collaboration with the free magazine "R25". As a lyricist, he has provided lyrics for "Mukai Taichi", "Enjin", and "Sakura Shimeji". He defines his work as "language planning", working across boundaries from entertainment to social media. Hosts the radio program "#Sukini Shukatsu: Compass Radio for Pursuing What You Love," streaming on AuDee. Since 2015, has led the BUKATSUDO workshop "Making a Living Through Planning." On the online live learning community "Schoo," he ranked in the "Top 5 Best Teachers of 2020." Driven by the desire to "increase the number of people who plan and create in the world," he passionately dedicates himself to creating learning opportunities. His published works include: 'It Won't Start If You Just Wait: Move Forward Decisively' (Kobundo) and 'Super Word Techniques to Capture Hearts: Essential Knowledge Even If You're Not a Copywriter' (Diamond Inc.).