Webinar "The Future of China Business: Insights from Chinese Consumption" Held Just Before China's 618 Shopping Festival (Participants Sought)

Ahead of JD.com (京東商城), one of China's largest e-commerce platforms, hosting China's biggest e-commerce sale event, the "618 Shopping Festival," on June 18, Chinese tech startup media outlet " 36Kr Japan " and Dentsu Inc. will host the webinar "The Future of China Business: Insights from Chinese Consumption" on June 17. Registration is currently open.

In recent years, against the backdrop of technological evolution and the advancement of digital society in China, new consumption styles centered on the younger generation have emerged, giving rise to numerous unicorn companies in the consumer sector. Particularly notable is the popularity of Chinese domestic brands, often referred to as "Guochao" (national trend), especially in food, beverages, alcohol, beauty and skincare, apparel, and smart home appliances/devices. 36Kr has also highlighted significant funding rounds by consumer brands. These shifts in China's consumption trends present opportunities for Japanese companies.

This webinar will explain the latest new consumption trends in China, the strategies of unicorn companies, and the behavioral psychology of the younger generation.

【Webinar Overview】
Hosted by: Dentsu Inc., 36Kr Japan
Date & Time: Thursday, June 17, 2021, 2:00 PM - 3:30 PM
Participation Fee: Free
Format: Teams Webinar
Registration Deadline: Wednesday, June 15, 5:00 PM
Capacity: No limit

■Register here
※We regret that we cannot accept registrations from competitors.
※Program content is subject to change.
※Unauthorized reproduction, reprinting, transmission, broadcasting, distribution, lending, translation, or alteration of any part or all of this webinar's content (text, images, video, program, etc.) without prior permission constitutes copyright infringement and may result in legal penalties.

【Schedule & Speakers】
■14:00～14:20 Overview of China's "New Consumption" Trends
36Kr Japan
The Japanese subsidiary of 36Kr, China's largest media outlet specializing in innovation and startups, partnered with Nikkei Inc. in 2019. Beyond Japan, it has expanded into Southeast Asia and India, engaging in media operations and promoting cross-border innovation between companies.

Partner: Wang Y ingying ※Subject to change
Graduated from the Japanese Language Department at Beijing Foreign Studies University in 2010. Participated in the "AHRP" program, a graduate recruitment support initiative for Japanese companies targeting China's top universities. Moved to Japan in 2015, working at an advertising agency and a real estate investment firm before joining 36Kr Japan as a founding member in 2019. Responsible for overall media operations.

■14:20～14:50 Deep Dive into the Background of Chinese Trends and Popular Culture
Hiroaki Sugimoto, Dentsu Inc. Global Business Center
After joining Dentsu Inc., he worked in the TV/Radio division and at mobile marketing firm D2C Inc. From 2012 to 2019, he served as Deputy General Manager of Dentsu Inc.'s China digital marketing company &C, providing digital marketing services primarily to Japanese companies.

CEO, dentsu mcgarrybowen China Beijing Office, Cui Guang
After studying in Japan, joined Sharp Corporation and Mitsubishi UFJ Securities Co., Ltd. before joining Dentsu Inc. Worked at Dentsu Beijing from 2008, served as Vice President of China Tongrentang Health Co., Ltd. from 2017 to 2018, and currently holds his present position. Broadly responsible for business strategy, brand marketing strategy and implementation, integrated campaigns, Social Activation, and planning and execution of Digital Solutions.

■14:50～15:20 Specific New Consumption Case Studies & Analysis
GenBridge Capital
A consumer-focused private equity fund established in 2016. LPs include JD.com and Tencent. Primarily invests in consumer goods brands, distribution, and supply chains. Investment portfolio includes emerging companies such as Qian Da Ma (Guangzhou fresh food stores), Haima Ti (new-style photo studios), and JD Logistics (China's second-largest logistics company).

Research Analyst: Toshiro Kataya
Born in Japan, raised in Dalian, China. Graduated from Doshisha University's Faculty of Economics in 2015. Earned a Master's in East Asian Studies from Duke University in 2019. Joined current position in June 2018.
 

■15:20–15:30 Q&A