Do! Solutions Webinar: "Identity Vital Check" - June 24 (Participants Sought)

Dentsu Inc.'s " Do! Solutions " website, which introduces solutions for marketing challenges, will host a webinar on June 24 for its employee survey program "Identity Vital Check." This program identifies opportunities to drive action at the operational level based on a company's vision. Registration is currently open.

Many companies are focusing on "employee engagement" to become organizations where employees "want to work and want to continue working." However, as all companies strive to formulate long-term visions and transform their businesses, challenges are rapidly increasing, such as "the intent behind business reforms and long-term visions not reaching the front lines" and "management strategies failing to permeate the front lines." Often, these efforts remain confined to the HR domain.

In this webinar, a consultant specializing in corporate branding for the Dentsu Group will present details on the "Identity Vital Check" employee survey program. This program, developed by Dentsu Inc., uses a vision framework to identify catalysts for driving change at the operational level.

Employee Survey Program to Find Triggers for Field Action Based on Vision
Identity Vital Check
Is that vision actually working for the field?

【Overview】
Date & Time: Thursday, June 24, 2021, 2:00 PM - 3:00 PM
Participation Fee: Free
Format: Zoom Webinar
Registration Deadline: Monday, June 21, 5:30 PM
Capacity: First 500 registrants
◎Exclusive benefits for webinar participants

■ Click here for registration and seminar details
※We regret that we cannot accept registrations from competitors or companies within the Dentsu Group.
※Program content is subject to change.
※Unauthorized reproduction, reprinting, transmission, broadcasting, distribution, lending, translation, or alteration of any part or all of this webinar's content (text, images, video, program, etc.) without prior permission constitutes copyright infringement and may result in legal penalties.

【Program】
[Chapter 1] The Problem Plaguing Japanese Companies: "Creating a Vision, But the Frontlines Won't Move"
Addressing the common challenge faced by many Japanese companies—a disconnect between management and frontline staff that hinders effective change—
we propose the importance of considering employee engagement from a corporate branding perspective.
 

[Chapter 2] Six Perspectives for Identifying Employee Engagement Challenges
Using a corporate branding approach,
to tackle employee engagement.

[Chapter 3] "Identity Vitality Check" to Find Triggers for Change
Based on the survey design of the "Identity Vital Check" and case studies,
we explain how to extract challenges and develop actionable approaches for transformation.

[Speaker Profiles]
Naota Nakamachi
Senior Consulting Director, Dentsu Inc.
Specializes in corporate brand consulting and public relations consulting within the PR Solutions Division. In corporate brand consulting, he has supported a wide range of clients across various industries, from large enterprises with tens of thousands of employees to startups. His particular expertise lies in supporting corporate culture transformation through internal communication.
In the PR domain, he has experience producing television programs as a director at a broadcasting station and establishing PR systems during the founding of group companies. His client work includes extensive experience on large-scale projects, such as supporting the enactment of new ordinances for local governments and developing PR strategies for major international events.

Senior Consulting Director, Dentsu Inc.
With nearly 30 years of hands-on experience in CI/corporate branding, having worked with over 50 companies. Our strength lies in providing end-to-end consulting and creative services—from developing corporate philosophies, slogans, and VI systems to strategizing and implementing their internal and external dissemination. My lifelong mission as a corporate professional is "to serve clients and society by helping organizations 'discover' and 'express' their identity, and then 'realize' it."

Dentsu Macromill Insight, Inc.
After graduating university, he joined an IT venture. He built his career through startup launches and UX consulting, assuming his current position in 2017. He possesses extensive experience in digital marketing, UI/UX consulting, and market data analysis. Currently serving as Manager of Business Development Department 1Gr at Dentsu Macromill Insight, Inc., he is involved in formulating business strategies, promoting DX, and developing various solutions.