Aaron Zu's "Think in Diagrams!" Now Available

Aaron Zu, a creative planner at Dentsu Inc., released his book Think in Diagrams! (Cross Media Publishing) on October 29.

Cross Media Publishing, B6 size, 248 pages, ¥1,848 (tax included), ISBN: 978-4-295-40615-0

[Book Content]
After leaving the U.S. Air Force ROTC, the author joined a private company. Having studied business theory through an MBA, he now creates new ventures at Dentsu Inc. He shares his know-how for generating ideas, bringing them to life, and turning them into profit. "Ideas" are essential for corporate growth. But you don't need "sense." This book equips anyone with the tools to master "creative thinking" for generating ideas and the "business development theory" essential for commerce, all through the simple tool of "diagrams."

【Author Profile】

Creative Planner, Dentsu Inc. BXCC

Graduated from the University of Southern California. Served in the U.S. Air Force ROTC during his studies. Specialized in police science and intelligence. After serving as an external advisor for major IT companies and foreign startups, he earned an MBA from Waseda University Graduate School. After joining Dentsu Inc., he worked on business development and brand extension. Recipient of the Good Design Award and the Director-General of the Medical Affairs Bureau Award from the Ministry of Health, Labour and Welfare. Author of "Think Your Ideas Through Diagrams!" and "Job Hunting Design for the Year-Round Recruitment Era."