[Participants Wanted] Do! Solutions Webinar "Art Thinking Vision Creation Program: Vision Sketch" - November 25

Dentsu Inc. operates the problem-solving marketing information site Do! Solutions, which is recruiting participants for the webinar "Art Thinking Vision Creation Program: Vision Sketch," to be held on November 25.

In this era of uncertainty, where the future is unclear at various levels—personal, business, and management—art thinking provides a catalyst for vision creation when it's difficult to envision the future.
"Art Thinking" refers to the mindset of artists who express unprecedented worlds from an intrinsic sense of inquiry. While it has rapidly gained attention in recent years, its definition and practical applications remain largely undefined. Dentsu Inc. Art Circuit, in collaboration with art specialists and the Japan Marketing Association, developed the "Vision Sketch" program. This program utilizes "Art Thinking" to shape visions. It was refined through actual implementation with business professionals and numerous trials and errors before becoming a formal program.

In this webinar, we welcome Mr. Teiya Iwabuchi, Editor-in-Chief of Bijutsu Techo and an expert in the art world, who will clearly explain what Art Thinking is and how to put it into practice.

■Related release available here

In an era of uncertainty, create a new vision.
Vision Sketch: An Art Thinking-Based Vision Creation Program
To executives and frontline staff navigating uncertainty: Why not explore the business world's emerging focus on "art thinking"?

【Overview】
Date & Time: Thursday, November 25, 14:00–15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Friday, November 19, 5:30 PM
Capacity: First 500 registrants

■Click here for registration and seminar details

【Program】

Chapter 1: What is Art Thinking?
Why is Art Thinking in demand? An easy-to-understand explanation of what Art Thinking is.
Chapter 2: What Business Benefits Does Art Thinking Deliver?
Introducing case studies of leading companies generating business impact by leveraging art.
Chapter 3: Why Focus on Contemporary Art?
Why is contemporary art the ideal subject for cultivating Art Thinking? An easy-to-understand explanation with Editor-in-Chief Iwabuchi.
Chapter 4: The Development Philosophy and Program Structure of "Vision Sketch"
Explains the development intent and practical examples of the art-thinking vision creation program "Vision Sketch".

【Speaker Profiles】

, Editor-in-Chief of Bijutsu Techo, Director of Bijutsu Shuppansha Teiya Iwabuchi
Born in Yokohama City in 1975. Graduated from Keio University's Faculty of Economics in 1999. Became Editor-in-Chief in 2008 and assumed his current position in 2019. Launched the art e-commerce site "OIL by Bijutsu Techo" in 2019, simultaneously opening a physical store at Shibuya PARCO. Also engages with the art scene in diverse capacities, including serving as a juror for open-call exhibitions and participating in talk events.
Bijutsu Techo: https://bijutsutecho.com/

Dentsu Inc. Creative Director
Hiroyasu Wakabayashi
His work in public relations for the Museum of Contemporary Art Tokyo reignited his longstanding fascination with contemporary art. He launched " Bijutsu Circuit," a cross-functional project integrating art into business, and has since dedicated himself to art-related work. His major publications include "Art in Business" (co-authored, Yuhikaku) and "Introduction to Art Thinking" (PHP Institute). He has also led numerous regional branding projects nationwide centered on "place branding."

Dentsu Inc. Communication Director
Maki Sato
Engaged in planning and branding rooted in solving social issues. Activities span copywriting, book production, web development, event execution, campaign planning, new product development, new business strategy, business design, corporate rebranding, and regional branding. Member of Dentsu Inc.'s regional brand project abic. Recently active primarily in food culture and the art scene.