[Participants Wanted] "The Future of 'Work Styles' Seen Through Gen Z's Reality" - Held December 8

The "Web Dentsu Inc. × WASEDA NEO Collaborative Lecture Series," an online course for working professionals delivered through the collaboration of " WASEDA NEO," a co-creation space for sparking true innovation, and "Web Dentsu Inc.," will be held on December 8.
The theme for this session is "The Future of 'Work Styles' Seen Through the Realities of Generation Z."
Lecturers are Mihoko Nishii, Masaya Yomaru, and Yasuaki Minato from Dentsu Inc. Youth Research Department (Dentsu Wakamon). The participation fee is ¥3,300, and registration is open until 1:00 PM on the day of the event.

[Lecture Overview]
Dentsu Inc. Lab Approach: Teaching How to Create the Future. First installment: The Future of Young People (Generation Z).
"Dentsu Inc. Labs" is a cross-functional in-house think tank where each employee's problem awareness forms the basis of its activities. It represents a completely new organizational form that has become the engine driving innovation within the company. The diverse themes addressed by each lab—consumer insights, technology, environment, art, space, and more—also deepen members' expertise beyond their original departments. The "Dentsu Inc. Labs Future Lecture Series" introduces the diverse knowledge and initiatives from these labs, offering hints for breakthroughs for individuals and organizations.

The first session features Dentsu Inc. Youth Research Department (Dentsu Wakamon), presenting insights gleaned from the realities of Generation Z—a group gaining attention as the future drivers of economic activity—alongside values from the near-future. The theme this time is "Work Styles." Especially with the significant changes in the job-hunting environment due to COVID-19, it's a critical time to rethink recruitment practices. By introducing Generation Z's new values regarding work styles, emerging trends in corporate recruitment methods, and solution examples discovered through Wakamon's unique perspective, we aim to provide avenues for resolution.
 
Date & Time: Wednesday, December 8, 19:00 - 20:30
Location: Online (Zoom)
Capacity: 50 seats
Participation Fee: ¥3,300 (tax included)
Registration Deadline: Wednesday, December 8, 1:00 PM

■Register here

【Speaker】
Dentsu Inc./Business Designer
Mihoko Nishii
After graduating from Keio University, joined Dentsu Inc. Specializes in management consulting that redefines the purpose of companies and businesses from a future-oriented, societal perspective. Founding member of the "Dentsu Inc. Youth Research Department." Author of "Pagyaru Consumption: Research on the 'Gal Mindset' Hidden in 70% of Girls" and "Do You All Start Talking About the Same Things When It Comes to Job Hunting?" Recipient of awards including D&AD, Red Dot Design Award, One Show, and Kids Design Award. Spoke at the 2020 World Business Leaders Forum. Engages in external activities as an advisory member for the Ministry of Agriculture, Forestry and Fisheries' Food Education Committee, Creative Director for NPO ETIC, and Brand Strategy Advisor for Voicy.

Dentsu Inc. / Creative Strategist
Masaya Yomaru
After graduating from the University of Tokyo Faculty of Law, joined Dentsu Inc. Specializes in future-creating creative development that transcends traditional advertising boundaries, ranging from redefining corporate visions and business domains to developing internal and external communications, including recruitment, services, and action development. Also active as part of Dentsu Inc.'s Youth Research Department, working to embody the vision of "eliminating resignation among young people." Awards include D&AD Yellow Pencil (Branding), ADFEST Gold (PR/BRAND EXPERIENCE), and PR AWARDS ASIA Gold. Hobbies include dancing and visiting snack bars.

Dentsu Inc./Project Planner
Yasumi Minato
Completed a Master's degree at Kyoto University Graduate School of Engineering. During his student years, he gained experience in HR business startups, media sales, big data analysis, and youth-targeted marketing. His specialty lies in proposing projects that leverage his broad knowledge, focusing on planning and production centered around themes like "young people" and "open innovation." His speaking engagements include the Ministry of Land, Infrastructure, Transport and Tourism Expert Advisory Panel, Data Scientist Festival, Adtech Kobe, and JMA Marketing Science Society.