[Participants Wanted] Reverse School (Full 11-Session Pack) ~ A Course to Hone Idea Generation and Planning Skills Through Reverse Thinking

The "Web Dentsu Inc. Tsūhō × WASEDA NEO Collaborative Lecture Series" is an online course for working professionals delivered through the partnership of " WASEDA NEO," a co-creation space for sparking true innovation, and "Web Dentsu Inc. Tsūhō."
This session's theme is "Reverse Tutoring." It will be held over 11 sessions starting January 26, 2022. The facilitator is Hidetoshi Kurashige, Representative of Creative Project Base. He will extensively introduce insights and methodologies from B Teamandthe Active Learning "How About This?" Research Institute.
The participation fee for the full 11-session pack is ¥33,000. Registration is open until 1:00 PM on January 26.

【Lecture Overview】

Reverse thinking. Success stories of going against the grain. The "reverse" methodologies you should learn now are gathered here.

Do you feel uneasy about only trying popular methods everyone else thinks are good? What is unique thinking that breaks free from conventional frameworks?
A special, exclusive workshop to learn about 'reverse' thinking: reversal, contrarianism, going against the flow, turning things around. We call it the 'Reverse Workshop.' The workshop leader is Mr. Hidetoshi Kurashige, founder of Dentsu Inc. B Team and current representative of Creative Project Base. He has personally practiced numerous reverse methods and will gather and facilitate discussions with other practitioners of reverse thinking and reverse methodologies he resonates with.

Date & Time: Wednesday, January 26, 2022, 7:00 PM - 8:30 PM
Number of Sessions: 11 sessions total
Location: Online, Waseda University Nihonbashi Campus
*Sessions 1-3 and 8 will be online (Zoom). Sessions 4 onwards (excluding Session 8) will be hybrid: in-person + Zoom.
Capacity: 55 seats
Application Deadline: Wednesday, January 26, 2022, 1:00 PM
Participation Fee: ¥33,000 (tax included) / All 11 sessions

■Details & Registration

【Instructor/Facilitator】
Creative Project Base Representative / Dentsu Inc. B Team Founder
Hidetoshi Kuranari

Born in Saga Prefecture in 1975. His childhood dream was to become an "inventor." Graduated from the University of Tokyo's Department of Mechanical Engineering; withdrew from its graduate school. Joined Dentsu Inc. in 2000. Assigned to the Creative Bureau, where he planned and produced numerous advertisements. During this time, he independently created and released many products. Worked at the studio of Barcelona-based product designer Marti Guxie in 2007. After returning to Japan, he expanded his advertising skills to support new project creation for corporate new business divisions. He led diverse projects including comprehensive production for APEC JAPAN 2010, the Tokyo Motor Show 2011, and the 2012 IMF/World Bank Meetings in Japan, as well as the 400th anniversary project for Arita ware in Saga Prefecture. In 2014, while employed at Dentsu Inc., he organized the "Dentsu B Team" with 56 fellow employees who also pursued personal activities (B-side projects), providing society with alternative methods and projects to change society in new ways. In 2015, he launched the "Dentsu Active Learning: How About This? Laboratory," offering creative educational programs without predetermined answers. On July 1, 2020, he founded Creative Project Base. He was certified as the first Japanese ex-designer by Marti Guxie.

【Reverse School】Full 11 Sessions Schedule
 
＜Session 1＞ Wednesday, January 26 , 19:00-20:30 Online
Reverse School OPENING Seminar "Let's Create Plan B! - The Arrival of the 'Not A, But B' Era"
Instructor: Hidetoshi Kurashige (Creative Project Base Representative / Dentsu Inc. B Team Founder)

＜Session 2＞ Wednesday, February 9, 7:00 PM - 8:30 PM Online
"Small Merits - Harnessing the Value of Small Things"
Eiki Nishida, Japan's Smallest Farmer

＜Session 3＞ Wednesday, March 16 , 19:00-20:30 Online
"Build Heavy, Sell Light - A Recommendation for Escaping Marketing"
Tetsuki Wakamatsu, 5th Generation Owner, Yamato Sakura Brewery
 
<Session 4> Wednesday, April 13 , 7:00 PM - 9:00 PM Nihonbashi Campus + Online
Workshop ① Reverse Thinking: "Opportunities in Nothingness"
Dentsu Inc. B Team PLAY Director Toru Oyama
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＜Session 5＞ Wednesday, May 18 , 7:00 PM - 8:30 PM Nihonbashi Campus + Online
"Reverse Education Experienced Across Six Countries"
&nbsp;2015 World Copywriter Ranking 1st Place: Kirillova Nadezhda
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＜Session 6＞ Wednesday, June 15, 7:00 PM - 9:00 PM Nihonbashi Campus + Online
Workshop ② "Collecting 'Reverse Examples'"
Forbes JAPAN Editor-in-Chief Masaharu Fujiyoshi × Hidetoshi Kurashige
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＜Session 7＞ Wednesday, July 20, 7:00 PM - 8:30 PM Nihonbashi Campus + Online
"The Education Sector Strikes Back - 5 Amazing Education Methods That Are Super Useful for Business"
Masashi Okuma, Superintendent of Koganei City Board of Education

<Session 8> Wednesday, August 24, 7:00 PM - 9:00 PM Online
"The Power of Going Against the Grain | The Power to Start Something Different"
Akami Nakamura, CEO of minitts (Owner/Founder of Hyakushokuya)

<Session 9> Wednesday, September 14, 7:00 PM - 9:00 PM, Nihonbashi Campus + Online
Workshop ③ Reverse Thinking Method: "NO 'NO' Method"
Kosuke Takahashi, Invention Specialist, Dentsu Inc. B Team

<Session 10> Wednesday, October 19, 7:00 PM - 8:30 PM, Nihonbashi Campus + Online
"To Sell, It's Crucial Not to Sell"
Charismatic Buyer: Yu Yamada

<Session 11> November (date TBD) 7:00 PM - 8:30 PM Nihonbashi Campus + Online
Secret Talk Session
Discussing "reverse" success stories in Session 6 and inviting a lecturer related to the selected case.
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