Dentsu Group Hosts "Magic: The Gathering" Virtual Art Exhibition

Dentsu Group will host the "Magic: The Gathering Virtual Art Exhibition" from February 18 to 24 as the first project utilizing the "Owned VRPF Solution™," a VR infrastructure system solution jointly developed with its portfolio company ambr. "Magic: The Gathering Virtual Art Exhibition" from Wizards of the Coast, the global game creative company that manufactures and sells "Magic: The Gathering," from February 18 to 24.

Amid growing demand for new business development and marketing applications using VR and metaverse technologies, the Dentsu Group's internal organization CXCC (Customer Experience Creative Center) ※1, SGP (Startup Growth Partners) ※2, and ambr Inc., provider of the metaverse construction product "xambr (Cross Amber)", have collaborated. This partnership enables a one-stop solution framework, covering everything from VR world development for client companies to planning and executing marketing initiatives, making the development and delivery of this art exhibition possible.

■About the "Magic: The Gathering Virtual Art Exhibition"
This art exhibition showcases 134 pieces of card art created by a total of 83 artists. Visitors can witness and photograph the beautiful and powerful art world Magic is renowned for, as well as enjoy five different content experiences that immerse them in the Magic universe.

Anyone can participate for free using the following PCs or VR devices.
・Windows PC
・Meta Quest 2 (Oculus Quest 2)
・Oculus Rift / Rift S
・HTC Vive / Vive Pro 1&2

Event Dates: February 18 (Fri) 10:00 AM to February 24 (Thu) 9:00 PM
Participation Fee: Free
Campaign Site:https://mtg-kamigawa-vr.art
Official Twitter Hashtag: #MTGVR
 

■Related Release Here

*1 The Customer Experience Creative Center (CXCC) is an internal Dentsu Inc. organization established in 2021. It employs approximately 100 creators. CXCC designs dual-funnel customer journeys—from acquiring new customers to turning existing ones into fans—and plans customer relationships (CR) by leveraging its proprietary methods and the latest CR solutions.
 

※2 Startup Growth Partners (SGP) is Dentsu Inc.'s producer group specializing in startups.