Dentsu Inc. Launches Upcycling Program "Don't Let It End PROJECT." First Initiative: "Embossed Braille Stamping Tool for Business Cards"

#Social issue#Social issues#Inclusive Design#Sustainability

Dentsu Inc., under the "Sustainability Promotion Office" and " Dentsu Inc. Team SDGs" which drive sustainability projects across the Dentsu Group, has launched the "Don't Let It End PROJECT" in collaboration with four domestic Dentsu Group companies and Pantec. This initiative addresses various social issues by promoting the upcycling*¹ of unused plastic products.

As the project's first initiative, Dentsu Inc. has developed the "ten・ten" raised-dot braille printer for business cards. This effort contributes to reducing environmental impact through plastic recycling while promoting communication via braille, thereby advancing DE&I※2 at Dentsu Inc. and in society.

ten・ten (Ten Ten) Raised Braille Embosser for Business Cards

Moving forward, Dentsu Inc. will promote the adoption of braille business cards among its approximately 20,000 employees and those of its domestic Dentsu Group companies. This will be achieved through initiatives such as braille workshops utilizing the newly developed braille embosser.

Dentsu Inc. is driving business transformation to evolve into an "Integrated Growth Partner"※3. As part of this, it is further strengthening initiatives in the sustainability field for society's sustainable growth, positioning this project as one such effort.

Dentsu Inc. and the Dentsu Group plan to roll out this program as a business solution that can be adopted by various companies.

■About the "ten・ten" Braille Embosser for Business Cards
Compared to conventional braille embossers, this embosser is specifically designed for business cards, enabling simple braille embossing. It uses recycled pellets made from crushed and mixed-processed discarded plastic products. The embosser and stylus are made from disaster helmets that have reached their replacement date in disaster preparedness stockpiles, while the dedicated case is made from unused clear file folders.

■Details on the Upcycling Program "Don't Let It End PROJECT" can be found here

■Press release regarding this matter

※1 An initiative aiming not just to reuse materials, but to create products with higher value than the original items.

※2 Abbreviation for "Diversity, Equity & Inclusion." Refers to challenges concerning diversity, equity, and inclusion in society, and measures to enhance them.
 

※3: A partner contributing to the sustainable growth of client companies and society. For details, see the following site.
URL: https://www.japan.dentsu.com/jp/
 

Dentsu Inc. Launches Upcycling Program "Don't Let It End PROJECT." First Initiative: "Embossed Braille Stamping Tool for Business Cards"

※1 An initiative aiming not just to reuse materials, but to create products with higher value than the original items.

※2 Abbreviation for "Diversity, Equity & Inclusion." Refers to challenges concerning diversity, equity, and inclusion in society, and measures to enhance them. &nbsp;

※3: A partner contributing to the sustainable growth of client companies and society. For details, see the following site. URL: https://www.japan.dentsu.com/jp/ &nbsp;

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※2 Abbreviation for "Diversity, Equity & Inclusion." Refers to challenges concerning diversity, equity, and inclusion in society, and measures to enhance them.

※3: A partner contributing to the sustainable growth of client companies and society. For details, see the following site.
URL: https://www.japan.dentsu.com/jp/