[Participants Wanted] Do! Solutions Webinar: "Building Food Fans in the New Normal Era: Proposals from 'Shokurabo'" - April 14

Dentsu Inc.s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "Building Food Fans in the New Normal Era: Proposals from 'Shokurabo'," scheduled for April 14.

*Shokurabo (Food Lab) is a virtual cross-functional project within Dentsu Inc. aimed at understanding the "present" of Japanese food lifestyles and co-creating the "future."
It tackles challenges related to food and works on business initiatives that connect to the future.
 

The COVID-19 pandemic has significantly changed our eating habits. While reduced dining out has increased home cooking and meals at home, online communication is also becoming the new standard in food marketing. Alongside traditional in-store tastings and real-world events, a new option—reaching consumers online—is beginning to take hold.

This webinar explains the keywords and social trends surrounding "food" as identified by the "Food Lab." Furthermore, it introduces insights gained through the practice of "Online Restaurants" – which attractively convey the dedication and passion of developers and producers alongside high-quality food experiences – while explaining key points for building "food fans" in the coming era.

【Overview】
Date & Time: Thursday, April 14, 14:00–15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, April 11, 17:30
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details

【Program】

Chapter 1:
Changes in Eating Habits During the Pandemic
Explaining changes in eating habits during the pandemic as observed by "Shoku Lab," focusing on several key themes surrounding food.

Chapter 2:
The Background and Circumstances Leading to the "Online Restaurant"
Explains what "Food Lab" contemplated during the pandemic and the background and circumstances that led to the creation of the "Online Restaurant."

Chapter 3
The Online Restaurant Implementation Framework and Three Key Points for Building a Fan Base
Explains the actual flow of the Online Restaurant, conveys its appeal through firsthand accounts, and details three key points for building a fan base in the new normal era.

【Speaker Profile】

, Chief Director, Dentsu Inc.; Founder of "Shokurabo" (Food Lab) Yoko Ooya
After joining the company, she worked in the Marketing Planning Department, responsible for communication strategy development and product development for numerous companies, primarily in the food, beverage, and pharmaceutical sectors.
Launched and heads the "Food Lifestyle Lab" since 2010. She uncovers consumer insights and develops business opportunities through the lens of "food," while also responding to media interviews, contributions, and speaking requests from TV, newspapers, and other outlets. Additionally, she serves as a product development consultant for beverage and food companies and lectures at various seminars.
Thinking Through Food: What Are the Keys to Solving Social Issues Revealed by the Pandemic? (HuffPost)
What kind of "food" is needed now? Understanding food marketing (Mynavi Agriculture)

Dentsu Inc. Integrated Solution Planner, "Food Lab" Researcher
Eriko Okada
Joined "Food Lab" in 2017. As the lab's female gourmet specialist, she lectures at internal seminars on food trends from the perspective of high school girls. Also involved in planning and operating an "online restaurant."

Dentsu Live Inc. "Food Lab" Researcher
Shingo Haraguchi
Long-time specialist in corporate and product promotion. Extensive experience implementing strategies ranging from events to digital initiatives. Since 2012, has focused on food-related promotions, handling numerous projects from recipe development to food service provision.