75th Dentsu Inc. Advertising Awards Winners Announced Grand Prize: Suntory Holdings

The winners of the 75th Dentsu Inc. Advertising Awards have been decided, with Suntory Holdings selected for the Grand Prize. The Grand Prize is awarded to advertisers who have achieved outstanding results across their overall advertising activities. This marks Suntory Holdings' third consecutive year and 25th overall Grand Prize win. This year, the company received the top prize in two categories: "Film Advertising" and "Brand Experience," and won five Gold Prizes across four categories: "Film Advertising," "OOH Advertising," "Brand Experience," and "Innovative Approach."

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Grand Prix Winner Suntory Holdings Ltd. Receives Two Top Awards

Film Advertising Category Grand Prize: Corporate Advertisement "Life Needs Restaurants. 'A Mysterious Place'"

Brand Experience Category Grand Prize: Corporate Advertisement "Life Needs Restaurants."

Eligible works were advertisements implemented between April 2021 and March 2022 (March 2021 to March 2022 for the "Brand Experience Category" and "Area Activity Category"). Total entries: 1,206. A notable feature this year was the prevalence of entries offering positive proposals for new ways of living amid the prolonged COVID-19 pandemic. Many entries also addressed social issues, including SDGs.

【Grand Prize】Suntory Holdings
【Print Advertising Grand Prize】Earth Chemical Co., Ltd.
【Best Audio Advertising】Otsuka Pharmaceutical
【Best Film Advertisement】Suntory Holdings
【Best OOH Advertising】Cross Space
【Best Brand Experience Award】Suntory Holdings
【Best Area Activity Award】Mizkan
【Best Innovative Approach】Cross Space
【Special Award】Pilot Corporation
【SDGs Special Award】Tsumura

For details, please visit the official "Dentsu Advertising Awards" website.

■About the Dentsu Inc. Advertising Awards
The Dentsu Inc. Advertising Awards, established in December 1947 (Showa 22), is Japan's oldest comprehensive advertising award. Operated by the "Dentsu Advertising Awards Council," it aims to broaden the path for advertisers to solve their challenges and contribute to the development of Japan's industry, economy, and culture by honoring advertisers who have practiced outstanding advertising communication. Selection is conducted by a panel of approximately 500 judges comprising advertisers, media companies, creators, and experts nationwide.