Webinar: "Learning from Success Stories: Tips for Customer-Centric DX Advancement by Dentsu DX Ground (DX Conference Vol.2)" September 20 - 30

Dentsu DX Ground, which brings together specialized talent from Dentsu Group companies in Japan to support corporate DX initiatives, is recruiting participants for its webinar "Learning from Success Stories: Tips for Customer-Centric DX Advancement by Dentsu DX Ground (DX Conference Vol.2)" running from September 20 to 30.

Following the pandemic, corporate DX initiatives have accelerated, with results showing that 80% of companies have already begun DX efforts. However, 40% of companies feel they are "unable to meet the changing expectations of consumers and customers," highlighting the difficulty of translating DX efforts into tangible results.

This webinar focuses on two key DX challenges: "Data-Driven Business Transformation" and "Leveraging the Latest Cloud Solutions." It will present customer-centric DX case studies from a unique Dentsu Group perspective.

[Overview]
Organizer: Dentsu DX Ground
Dates: Tuesday, September 20 - Friday, September 30
Cost: Free
Format: Online, On-Demand Streaming ※Available for viewing anytime during the event period
Registration Deadline: Thursday, September 15, 3:30 PM

■Register and view seminar details here

【Program】
 

Data Utilization
TOYOTA CONIQ, Inc.'s Data Connect for "Mobility Solution" Development
Kao's "Creating Good Experiences" Through Data Utilization and Snowflake's Role in Accelerating Data Adoption
Learn HR Data Utilization Cases and Achieve Data-Driven HR! ~Realizing Advanced Human Capital Management Through Data Analytics~
 

Solution Utilization
Shizuoka Bank's Deployment of a Continuous Customer Management Platform
Global B2B Digital Marketing in Omron's Electronic Components Business
The Future of Marketing Automation and Solutions for Financial Institutions
AWS's Approach to CX: The Ideal Call Center for Financial Institutions

 

【Speaker Profiles】
 

TOYOTA CONIQ, Inc. DX事業開発部 部長
Nobuhito Matsudaira
Joined Toyota Motor Corporation, later seconded to Dentsu Inc., and currently holds his present position. Responsible for automotive product planning, production planning, sales promotion planning, value chain planning, and operational improvement. Currently engaged in DX initiatives for the automotive industry.
 

Naoki Suzuki, General Manager, Customer Success Department, DX Strategy Promotion Center, Kao Corporation
After joining Kao, he worked in store merchandising and POS data analysis. In 2001, he promoted direct marketing through an internal venture project and developed fulfillment systems including logistics and call centers. Currently, he is engaged in DX for business innovation, responsible for building CRM systems and customer databases for D2C Inc. business, as well as planning new UX/CXM initiatives.
 

Dentsu Inc. Business Transformation Division
Aki Mitoma
Engaged in not only advertising operations for key clients but also customer experience design and CRM operations. Transferred to a specialized department in 2018 and has since worked on various projects from a marketing DX perspective. Provides one-stop support for solution delivery, covering business vision, consumer-centric experience design (UI/UX), strategy formulation, planning/development, PoC to implementation, PR exposure, and operations.
 

Data Artist Director
Ken Yamada
After joining Dentsu Inc., he worked in the creative division before moving to group management operations in 2017. In 2018, he transferred to the group HR department, tackling labor improvement as a key management challenge. In 2019, he was seconded to Data Artist, a group company specializing in AI development and data analysis as its core domain. He currently holds his present position.
 

Dentsu Inc. International Information Services, HCM Business Division, Market Development Department, Market Development Group Manager
Toru Yabuuchi
After joining Dentsu Inc. International Information Services, he worked in the Finance and ERP divisions before joining the HCM business in 2014.
After serving as Agency Business Promotion Manager, he assumed his current role in 2019, responsible for alliances and new business development. He is actively involved in a wide range of activities centered on human capital management.
 

Toppan Printing Co., Ltd. Chubu Business Division BI Headquarters BPO Promotion Department BPO Planning Director
Noriyoshi Toyoda
Joined Toppan Printing in 2016. After planning, designing, and managing BPO operations for various manufacturers, infrastructure industries, and local governments, he has been engaged in "DX Promotion" for BPO operations primarily for financial institutions and "Business Improvement/Reform" for operational efficiency. He is responsible for planning and proposing overall operations to broadly support the utilization of RPA and AI in routine tasks and the enhancement of CX at customer touchpoints such as DM, call centers, and SNS.
 

Associate Manager, Strategic Alliance Department, Sales Unit, Financial Solutions Division, Dentsu Inc. International Information Services
Yasuhisa Kawanami
Engaged in sales for regional financial institutions for 20 years. After joining Dentsu Inc., responsible for product and service planning and marketing across a wide range of areas including business transformation in sales and loan review for financial institutions, Basel compliance, anti-money laundering measures, and customer touchpoint reform utilizing online services.
 

Omron Device & Module Solutions Company Sales Headquarters Digital Marketing Department Group Leader
Masayoshi Uetsuji

Since 1999, engaged in software/system development at a photographic equipment manufacturer, gaining experience in new business planning. Joined Omron Corporation's EMC Company (now DMS Company) in 2014, responsible for promoting proprietary products and business planning while strengthening digital marketing. Currently drives DX to address accelerating customer digitalization even in B2B, executing web-centric digital marketing.

 

Dentsu Digital Inc. Kansai Division CX Planning Business Unit Manager
With approximately 15 years of experience in the creative industry as a web director, producer, and account executive. Responsibilities span from producing customer-centric problem-solving projects (not limited to digital) to, in recent years, overseeing B2C/B2B DX projects utilizing CMS and planning/operating workshops based on customer-centric approaches.
 

Dentsu Digital Inc. Technology Transformation Division, CRM Solutions Department, Department Manager
Yasuharu Nagai
Engaged in supporting communication strategy development, technology implementation, and operational stabilization within the digital marketing domain. Involved in driving digital transformation for enterprise-level companies, promoting and embedding data-driven marketing, and supporting the construction of marketing platforms based on integrated data utilization.
 

Amazon Web Services Japan, CX Business Division, CX Sales Specialist
Kenji Hatomi
Started in the call center industry with outbound systems at a Japanese SI company in 1996. Subsequently gained experience with PBX/CTI, VoIP, networking, network management, operations management (WFM), CRM, and cloud at foreign vendors, working as an evangelist and in business development. At AWS, led the December 2018 release of Amazon Connect in the Tokyo Region and currently proposes initiatives to enhance CX.
 

Project Manager, Digital Engagement Center, X Innovation Division, Dentsu Inc. International Information Services
Noriyoshi Ogawa
Engaged in building contact centers for financial institutions for 20 years. Primarily focused on contact center projects, responsible for designing customer communication and improving channels to reform customer touchpoints.