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DENTSU SOKEN INC. Publishes Book "The Japanese Way of Thinking, The World's Way of Thinking II"
DENTSU SOKEN INC., an internal organization of the Dentsu Group, published the book "The Japanese Way of Thinking, The World's Way of Thinking II: Insights from the 7th World Values Survey" (Keiso Shobo), co-authored with Professor Kenichi Ikeda of Doshisha University, on August 12.
■For Dentsu Group information regarding this matter, please see here
[Book Contents]
The World Values Survey, conducted seven times since 1981 across 120 countries and regions. How have Japanese attitudes changed, and what insights emerge from comparing them with global perspectives? This edition explores the trajectory of Quality of Society using the latest survey data from 77 countries and regions, along with time-series changes. Includes the latest Japan supplementary survey conducted immediately after the COVID-19 pandemic!
[From the Table of Contents]
Chapter 1: Japan's Place in the World
1.1. A Bird's-Eye View of the 7th Survey (2019)
1.2. The 2020 Survey Amid the COVID-19 Crisis
1.3. Shaping the Future of Japanese Society
Chapter 2: What Is the World Values Survey?
2.1. Introduction
2.2. The World Values Survey Framework
2.3. Activities Leveraging Findings and Networks from the World Values Survey
2.4. Utilizing World Values Survey Data
Chapter 3: Individuals and Life
3.1. Subjective Well-Being and Attitudes Toward Life and Living
3.2. Attitudes Toward Work and Working Styles
3.3. Family and Culture
3.4. Attitudes Toward Gender
3.5. Attitudes Toward Religion
3.6. Attitudes Toward Science
Chapter 4: Society
4.1. Social Systems
4.2. Attitudes Toward Public Norms
4.3. Attitudes Toward Immigration
4.4. Trust in Others and Tolerance
4.5. Attitudes Toward the Economy and Inequality
4.6. Attitudes Toward Technology and Personal Information
4.7. Attitudes Toward the Media
Chapter 5: Politics
5.1. Attitudes Toward Politics
5.2. Political Action
5.3. Attitudes Toward Democracy and Political Systems
5.4. Anxiety about Governance
Chapter 6: The Nation and the International Community
6.1. Awareness of One's Own Country
6.2. Awareness of the International Community
【Author Profile】
Seiko Yamazaki
Senior Researcher, DENTSU SOKEN INC. Japanese representative for the World Values Survey and member of its Scientific Advisory Committee. Master's degree in International Public Law, Keio University Graduate School of Law. After serving as Visiting Associate Professor at the University of Tokyo and Lecturer at Teikyo Heisei University, assumed current position in 2020. Analyzes and researches social trends based on shifts in global values. Co-authored works include The Japanese Way of Thinking and the World's Way of Thinking (Keiso Shobo, 2016) and The World's Major Countries Values Data Book (Doyukan, 2008). Translations include The Decline of Religion? (Keiso Shobo, 2021) and Cultural Evolutionism (Keiso Shobo, 2019). Numerous other co-authored books and papers exist.
Aki Kimura
Associate Producer, DENTSU SOKEN INC. Member of FC1 Department, Creative Planning Division 1, Dentsu Inc. Graduated from the Department of History and Culture, Faculty of Letters, University of Tokyo, specializing in Japanese History. Member of the Tokyo Copywriters Club (TCC). Primarily involved in surveys and projects concerning next-generation education and regional issues, such as the "Survey on Children's 'News Reading Methods'" (DENTSU SOKEN INC./Yomiuri Shimbun). Assumed current position in 2022.
Sayuri Nakagawa
Producer/Researcher, DENTSU SOKEN INC. MA in Promotional Media, Goldsmiths, University of London. Assumed current position in 2020. Co-author of Illustrated Pocket Guide: Essential LGBTQ+ Knowledge Every Business Professional Should Know (Shuwa System, 2022).
Fumito Nitto
Producer/Researcher, DENTSU SOKEN INC. Graduated from the University of Tokyo, Faculty of Economics; completed Master's program at the University of Tokyo Graduate School of Frontier Sciences (Master of Environmental Studies). Member of the Digital Shift Research Committee and Council Member, Japan Advertising Association. After working at Nikkei Inc. and others, assumed current position in 2020.
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