The "ten・ten" raised-surface braille embosser for business cards wins the 2022 Good Design Award. Developed by the Dentsu Group in Japan.

The "ten・ten" raised-dot braille embosser for business cards is made by recycling and reusing materials like expired disaster-preparedness helmets and clear files, transforming them into a tool that easily adds braille to business cards. Using this embosser, the company also conducts braille business card creation workshops for the Dentsu Group in Japan.

By adding braille to business cards—a vital tool for effective business communication—and promoting its adoption, the initiative aims to raise awareness and advance diversity, equity, and inclusion (DE&I) across society.
 

The first installment of the "Don't Stop There PROJECT," the "ten・ten" raised-dot braille embosser for business cards. Workshops cover not only hands-on braille embossing practice but also the history of braille and current challenges.

The "Don't Let It End PROJECT" is a socially conscious upcycling program where companies can take action by recycling unused plastic products from offices and other settings, aiming for creative reuse. The "ten・ten" raised-surface braille embosser for business cards is its first initiative. Moving forward, the plan is to provide the "ten・ten" embosser not only within the Dentsu Group but also to client companies and organizations, while simultaneously developing and expanding new products and services beyond braille embossers.

<Judges' Evaluation Comments>
This project explored what could be made from recycled plastic, ultimately creating a small braille embosser for promotional use. While the embosser itself is very small, potentially limiting its environmental impact through recycling, we highly valued it as a communication tool that simultaneously raises awareness of multiple social issues among those who receive it. We strongly anticipate further developments from this project.

＜Comment from Yuko Kitakaze, Executive Officer / Chief Diversity Officer, Dentsu Inc. Japan Network＞
We are honored that this project was recognized for raising awareness about multiple social issues: reducing environmental impact and contributing to Diversity, Equity, and Inclusion (DE&amp;I). The clear file used as the Braille printer case was collected as part of their work by employees with disabilities belonging to Dentsu Solari Inc. Moving forward, we will continue to value the concept of creative reuse—"considering the environment while adding ideas to objects to create new value"—aiming to build systems where everyone can participate and foster better cycles.

<About the Good Design Award>
The Good Design Award is Japan's only comprehensive design evaluation and promotion initiative, originating from the Good Design Product Selection System established in 1957. For over 55 years, it has operated as a movement to enhance Japanese industry and lifestyle culture through design, with cumulative awards exceeding 39,000. Today, it is a global design award involving numerous companies and organizations from Japan and abroad. The "G Mark," the symbol of the Good Design Award, is widely recognized as a mark indicating excellent design.

●GOOD DESIGN SHOW 2022 Special Website
http://promo.g-mark.org/

●Details on the "Don't Stop There PROJECT"
https://deowarasenai.jp/
https://www.d-sol.jp/blog/upcycling-plastic-materials