[Call for Participants] Do! Solutions Webinar: "The Reality of NEC's Digital Shift in B2B Marketing and Sales" - October 27

Dentsu Inc.'s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "The Reality of NEC's Digital Shift in B2B Marketing and Sales," to be held on Thursday, October 27.

B2B (business-to-business) marketing and sales are undergoing significant transformation. While the pandemic drastically reduced face-to-face sales opportunities, accelerating the need for digital transformation in marketing and sales activities, many companies face barriers such as strategic planning, infrastructure development, and cross-departmental collaboration, hindering their ability to drive change effectively.

This webinar features NEC's Takuya Nakajima and Emi Tanaka, recipients of the 2021 Nikkei BtoB Marketing Award, as guests. Through a talk session with members of the 'Dentsu B2B Initiative' team, specialized in supporting the BtoB domain, they will provide breakthrough insights.

【Overview】
Date & Time: Thursday, October 27, 14:00 - 15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, October 24, 5:30 PM
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details

【Program】

Topic 1
NEC's Digital Shift Initiatives in Marketing and Sales to Date
Topic 2
Barriers to Collaboration Between Marketing and Sales Departments and How to Overcome Them
Topic 3
The Role of Support Companies in Advancing Digital Transformation

【Speaker Profile】

Takuya Nakashima
After joining NEC, he was involved in expanding platform business sales. Since 2014, he has driven hypothesis testing for new businesses through field marketing and product marketing utilizing persona, journey, and nurturing approaches. From 2019, he has been engaged in designing demand processes incorporating digital marketing and inside sales, as well as the digital shift in sales. He is currently dedicated to data-driven marketing and the next-generation digital marketing platform project.

NEC IMC Division, Marketing Manager
Emi Tanaka
After joining NEC, handled public sector sales, product planning/expansion, and marketing. Shifted focus to NEC's overall marketing in 2019, involved in sales digital transformation and Go-To-Market strategy formulation. Broadly engaged in everything from strategic planning (including personas and marketing plans) to execution of initiatives like digital marketing and inside sales, and effectiveness verification.

Dentsu Digital Inc. Group Manager
Takuma Ishii
Sub-Leader, Dentsu B2B Initiative. Joined Dentsu Digital Inc. after working at a major SLE and digital agency. As a producer, responsible for integrated proposals and planning support across multiple domains owned by Dentsu Digital Inc. Excels at building projects from an integrated perspective, including strategy formulation using data and technology, effective execution of measures, and PDCA improvement.

Dentsu Inc. Solution Planner
Yuu Yoshii
Sub-Leader, Dentsu Inc. B2B Initiative. Provides one-stop support from B2B marketing strategy formulation to execution and PDCA management. Primarily handles clients in manufacturing, IT/software, and SaaS sectors. Also engages broadly in the B2B domain, including large-scale surveys targeting purchasing personnel and solution development.