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DENTSU CREATIVE Launches dentsu next in China
DENTSU CREATIVE, the creative agency brand for Dentsu Group's overseas operations, established dentsu next in China on September 26. dentsu next creates innovation through modern experiences.
It captures human truths, delves into insights, and maximizes creativity and technology to generate the best ideas. Using proprietary technologies in interfaces, reality, connectivity, intelligence, interaction, and Web 3.0, it creates modern experiences for products, services, and communications.
In development, a team of experts in experience design, creativity, and technology collaborates with partners worldwide. By integrating creativity and technology through the combined global expertise of the Dentsu Group, it aims for growth by delivering innovative solutions.
At the World Artificial Intelligence Conference (WAIC) held in Shanghai in early September, Kazuki Tsukura, Head of dentsu next, stated, "Creating new product experiences, service experiences, and communication experiences is the innovation we provide."
■Press release regarding this matter
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