Online Event "Amazon Beauty Festival: 4 Days to Discover Your Beauty" October 28–31

Amazon will host the online event " Amazon Beauty Festival: 4 Days to Discover Your Beauty" from Friday, October 28 to Monday, October 31. Under the theme "Achieve Your Own Unique Beauty," participants can enjoy discovering beauty products gathered from across Japan.

On the first day of the event, Friday, October 28th, Amazon Japan will host its first-ever beauty live shopping event, streaming for approximately 4.5 hours starting at 6:00 PM. Popular beauty experts, makeup artists, influencers, and other beauty-savvy individuals will share their unique beauty tips and recommended items. Products featured during the broadcast can be purchased immediately.

To commemorate the event, a limited edition "Amazon Beauty Festival Commemorative Collection Box" containing 14 carefully selected items from 8 popular brands will be sold in a limited quantity of 3,000 units. Additionally, a points-back campaign will run during the event period: customers who purchase cosmetics category products (some exclusions apply) totaling ¥3,000 or more (tax included) will receive 10% back in Amazon Points (up to a maximum of 5,000 points).

This event is part of "Amazon Shopping Stage," a collaborative production by Amazon and Dentsu Inc. aimed at creating a "customer experience of shopping while enjoying content," rather than just "shopping." Going forward, the two companies will promote the planning and development of strategic entertainment centered around products, tailored to the attributes of the consumers they wish to appeal to.

[Overview]
Event Period: Friday, October 28 - Monday, October 31
Live Shopping Broadcast
Date & Time: October 28 (Fri) 6:00 PM - 10:29 PM (planned)
*Archive available until October 31 (Mon)
Participants: Miho Ishii (Beauty Expert), Yuki Kashiwagi (AKB48), GYUTAE (Beauty Creator/Makeup Artist), Kaori Nagai (Hair & Makeup Artist), Yukos (Popularity Creator/Entrepreneur)
MC: Minaho Hayashi (MC / Freelance Announcer, Beauty Salon Owner)
Guest: Sayaka Miyoshi (VOCE Website Editor-in-Chief) and others

■Click here for the Amazon Beauty Festival Event Special Site

■VOCEchannel (Live shopping broadcast with same content)
Viewers can send comments to the performers here.