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Dentsu Lab Tokyo Open Lab 2022 -Harvests & Seeds- Held at the New Studio
Dentsu Inc. Lab Tokyo, Dentsu Inc.'s creative R&D organization, held "Dentsu Inc. Lab Tokyo Open Lab 2022 -Harvests & Seeds- Harvest and Seeds. Sensations and Possibilities. The Past and the Future." in October, marking its ninth year since inception.
Dentsu Lab Tokyo is a creative R&D organization that practices developing expressions that move people's hearts and solving societal challenges demanded by today's world through digital technology and ideas, guided by the philosophies of "PLAYFUL SOLUTION" and "Unexpected." This event also served as the unveiling of its new studio in Ginza, Tokyo, providing a space to experience both the lab's work and its R&D efforts all at once.
Over 150 people attended during the short four-day period, which operated on a reservation-only basis. Each session lasted one hour, with the first half featuring a presenter introducing the lab and the second half allowing attendees to experience the exhibited works.
Here are some of the exhibited works.
・ALL PLAYERS WELCOME
The lab's key focus area is "social support to eliminate vulnerability." This year, it launched the "ALL PLAYERS WELCOME" project, aiming to create an environment where anyone can express themselves. It unveiled the "ALL PLAYERS TOOL LAB" platform, which provides original control UIs free of charge.
As the first initiative, we developed three tools enabling live performances using only eye movements, in collaboration with Masatane Muto, an ALS patient and artist. Using these tools, we conducted a live performance connecting Tokyo and France at the Cannes Lions in June, alongside PONE, a French-based composer and fellow ALS patient.
Participants at this event experienced firsthand the difficulty of focusing their gaze on a single point and were deeply impressed by how freely Muto and PONE utilized the tools.
・ALT SKIN
A proof-of-concept project aiming to spark reflection on identity through hands-on experience with a digital fashion try-on system in the metaverse. Users input their name into a tablet, triggering an AI program to generate a one-of-a-kind original avatar, enabling virtual wear try-ons. Furthermore, the avatar can be purchased as an NFT.
Other exhibits featured works utilizing various technologies, such as "necomimi," which moves ears based on emotions detected from brainwaves, and "Onigilin," a meditation support device.
Visitors received an "AR-enabled Lab Puzzle" as a souvenir. Scanning each piece with an AR reader allows viewing videos of various works.
Dentsu Lab Tokyo views the works gathered at the venue as both "harvest" and "seeds" of latent potential. Their enthusiasm was palpable as they contemplated how to cultivate the world ahead using this harvest and these seeds, aiming to implement a new future.
Learn more about Dentsu Lab Tokyo here: https://dentsulab.tokyo/
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