The Creative House "Think & Craft" is born.

Dentsu Inc. Creative X has expanded the functions of "Dentsu Craft Tokyo," a gathering place for elite creators from diverse fields, and relaunched it as the creative house " Think & Craft." New partners include Kaoru Kanno and Sotaro Koshii from Creative Director Collective (Tsuzuku), along with Shinya Harada and others from Dentsu Live Inc., Japan's largest event space specialist company.

Masashi Fujioka, Executive Producer at Dentsu Inc. Creative X, who has earned trust by accompanying clients through their new challenges, has been appointed as Representative.

Today, the communication challenges faced by society and businesses are increasingly complex, and the paths to solving them are becoming more sophisticated. Think & Craft addresses these challenges not through the traditional process of separating planning and production, but through an approach that moves back and forth between "thinking" and "crafting" to reach the goal. The strength of Think & Craft lies in its ability to quickly bring ideas to life, generate further ideas from prototypes, and repeat this process to create new experiences that genuinely move users.

Expanding beyond traditional advertising and solution development into the culture & entertainment sphere, Think & Craft directly engages with partners' ideals and challenges. It delivers effective communication design unconstrained by output frameworks, creates buzzworthy content, and provides real-world experiences.

■Think & Craft Website:https://thinkandcraft.tokyo
  
【Comment from Masashi Fujioka, Representative of Think & Craft / Dentsu Inc. Creative X】
As a producer, I've built experience by thinking through how to make ideas happen and believing in the power of craft. That remains unchanged at Think & Craft. In fact, I believe pursuing that very power of craft and implementation is precisely what's needed now, which is why we're launching Think & Craft.

After much deliberation on how to survive these extremely challenging times, we arrived at the Think & Craft structure. While preserving the importance of trial and error in the craft process—something we've always valued—we wanted to implement ideas within that framework. That's why we reached out to Mr. Kanno and Mr. Hoshii of (tsuzuku), our comrades-in-arms from various projects including Sound of Honda, and Mr. Harada's team from Dentsu Live Inc., who weathered international events with us.

Leveraging the strength of being the representative of a production company, I aim to produce work and environments that make not only Think & Craft members, but also those who will join us in the future, think, "I want to work with them again." I believe our Nakameguro office best conveys the essence of Think & Craft, so please feel free to drop by anytime.

■Press release regarding this matter is available here