Forest of Words: 2

If I could handle Dentsu Inc. work like private projects, wouldn't that free me from this dilemma?

Posted October 5, 2022
Breaking Free from Advertising Conventions: Creative Unit "HAMIDASU"

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Tomoya Morohoshi, who engaged in creative coding during his undergraduate and graduate studies, found himself facing a dilemma after joining an advertising agency as a creative technologist. In advertising agencies, creativity centers around "planning." It's industry convention that "production" is handled by production companies commissioned by the agency. Naturally, opportunities to "make" things with his own hands, as he did in his student days, dwindled. "Can we truly call ourselves creators?" – this doubt crossed his mind. The answer he arrived at was to "step outside" the advertising agency's conventional wisdom. Together with like-minded colleagues, he launched the creative unit "HAMIDASU".