Forest of Words: 3

A visitor saw the snow leopard and said, "Oh, it's a cheetah."

Posted January 19, 2023
DENTSU Ecosystem LAB: A unit tackling ecosystem conservation through creative thinking

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Snow leopards are an endangered species. A wildlife researcher observing snow leopards at the zoo was shocked by a visitor's remark. "Just doing research doesn't really get the message across about snow leopards," she thought. Her twin sister, copywriter Satomi Kinoshita, responded to her sister's frustration by creating "The Snow Leopard Song." This sparked an initiative to connect wildlife with everyday people, evolving into the "DENTSU Ecosystem LAB." That casual remark from a visitor that day continues to fuel the LAB's mission: "Using the power of creativity, we want to share the efforts of those involved in ecosystem conservation with the world."