The 77th Dentsu Inc. Advertising Awards are now accepting entries.

On Friday, March 1, applications opened for the 77th Dentsu Inc. Advertising Awards. The application deadline is Monday, April 1, at 5:00 PM.

Established in December 1947, this award is Japan's oldest comprehensive advertising prize. It aims to broaden the path for advertisers to solve their challenges and contribute to the development of Japan's industry, economy, and culture by honoring advertisers who have implemented outstanding advertising communication. Winners will be selected for the Grand Prize, the top awards (Gold and Silver) in each category, Regional Advertising Awards and Sub-Regional Advertising Awards, Special Awards, and the SDGs Special Award and SDGs Special Award Excellence.

Call for Entries Entry Acceptance Begins: Friday, March 1, 2024 Entry Deadline: Monday, April 1, 2024, 5:00 PM
*This year, all processes from submission to judging will be conducted online. Submissions must be made via PC.

[Eligible Works]
Works released or implemented between April 1, 2023, and March 31, 2024
(For the Brand Experience and Area Activity categories: initiatives implemented between March 1, 2023, and March 31, 2024)
 

【Application Categories】
Print Advertising, Audio Advertising, Film Advertising, OOH Advertising, Brand Experience, Area Activity, Innovative Approach, SDGs Special Award*

※Entries for the SDGs Special Award alone are not permitted.

 

【Entry Fee】
Free (Entrants bear costs for editing submitted works, shipping, etc.)

For details, visit the Advertising Dentsu Award website