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Dentsu Inc. Future Mandala 2024: A compilation of potential future trends for 2030
Dentsu Inc. and five domestic Dentsu Group companies ( Dentsu East Japan Inc., Dentsu Digital Inc., Dentsu Consulting Inc., DENTSU SOKEN INC., and Dentsu Macromill Insight, Inc. ) have jointly launched the "Dentsu Future Mandala 2024," a mid-term future forecasting tool. This tool synthesizes trends expected to emerge by 2030 and can be utilized for future-oriented management strategy formulation, new business development, and service creation.
First launched in 2010, the "Dentsu Inc. Future Mandala" comprehensively categorizes trend themes into four categories: "Population & Households," "Society & Economy," "Science & Technology," and "Cities & Nature." It summarizes the overview and data for each trend, related topics, the changes they will bring to the future, and key perspectives that will become important.
The newly announced "Dentsu Inc. Future Mandala 2024" has refreshed 22 themes from the previous year's edition and sets 72 trend themes.
[Example of Added Trend Themes]
From Single Economic Indicators to Diverse Measures of Well-being
While GDP (Gross Domestic Product) is used as a measure of economic performance and social development, "wealth derived from income and consumption" represents only a fraction of comprehensive human well-being—which encompasses happiness, potential, health, and social connections. Moving forward, efforts to establish not just single economic indicators but diverse well-being indicators will intensify.
Expansion of End-of-Life Design Business in a Multi-Death Society
Annual death rates are trending upward toward 2030. As opportunities and time to confront death increase, movements to rethink views on life and death, perceptions of death, and approaches to facing mortality are gaining momentum. Furthermore, as it becomes increasingly difficult for families to handle end-of-life preparations, funerals, and grave inheritance, "end-of-life design" that avoids burdening others or the natural environment—often utilizing digital solutions—will become widespread. Advances in AI-powered services to recreate the deceased will also make it possible to "live on forever" digitally.
A New Economic Sphere Through the Monetization of Time Resources
Time is a resource equally distributed to all people. Younger generations, in particular, are said to value time performance (TPA), and a significant economic sphere is beginning to form around this.
Diversifying and Expanding Gender Tech
The "femtech" movement, aiming to solve women's health challenges through technology, is spreading globally. It is expanding into gender tech that addresses all genders across "biological sex/gender identity/sexual orientation/gender expression." Furthermore, the concept of gendered innovation, incorporating biological and social gender analysis, has emerged, with its market expected to grow.
■Press release for this article
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