[Recruiting Participants] Dentsu Group Japan's Six Companies Co-host "New Business Concept Experience Workshop Using the Dentsu Future Mandala" on March 25

Six domestic Dentsu Group companies ( Dentsu, Dentsu East Japan Inc., Dentsu Digital Inc., Dentsu Consulting Inc., DENTSU SOKEN INC., and Dentsu Macromill Insight, Inc. ) are recruiting participants for the workshop "New Business Concept Experience Workshop Using the Dentsu Future Mandala," which they will co-host on Monday, March 25.

The "Dentsu Future Mandala 2024," provided by these six domestic Dentsu Group companies, is a mid-term future forecasting tool that comprehensively categorizes trends across four categories—"Population & Households," "Society & Economy," "Science & Technology," and "Cities & Nature"—through 2030. It summarizes the overview, data, and related topics for each trend. It synthesizes trends expected by 2030, enabling future-oriented strategic planning and new business/service development.

This workshop uses the 'Dentsu Inc. Future Mandala 2024' as its core to forecast future consumer needs and market trends. Participants will experience new business concept development for 2030, including forming new business models and service concepts.

【Overview】
Date & Time: March 25 (Mon), 3:30 PM - 5:30 PM
Cost: Free
Format: Offline (In-Person) Workshop (Pre-registration Required)
Venue:City Lab Tokyo
3-1-1 Kyobashi, Chuo-ku, Tokyo 104-0031
Tokyo Square Garden 6F City Lab Tokyo
https://citylabtokyo.jp/#access
Registration Deadline: Tuesday, March 12, 14:30
Capacity: 30 people
*A brief networking session is planned after the workshop.
※We regret that we cannot accept applications from competitors or individuals.
※Priority will be given to those holding advance invitation rights.
※Please note that if applications exceed capacity, selection may be by lottery.
※Program content is subject to change.

■Click here for registration and workshop details

【Agenda】

Part 1: What is Dentsu Inc. Future Mandala?
Part 2: Introduction to Social Trends Using the Future Mandala 2024
Part 3: Introduction to Lution
Part 4: Group Work Experience: New Business Concept Development

【Speaker Profile】

Senior Planning Director, Dentsu Inc.
Engaged in market analysis, strategic planning, and consulting primarily focused on mobile business and smartphone applications. As Dentsu Inc.'s Mobile Project Leader, has attended CES/MWC annually since 2011 to grasp TECH trends. Established the Dentsu Group cross-organizational "Future Business Creation Lab" in 2021. Specializes in business development through backcasting from visualizing future lifestyles. Fellow of the Consumer Affairs Agency's New Future Vision Forum, Master of Business Administration (MBA).

Principal, Dentsu Consulting Inc.
Engaged in diverse product development within Dentsu Inc.'s Marketing Division. After Dentsu Digital Inc.'s establishment, served as Division Head for "Future Design," supporting business design by combining future forecasting grounded in urban engineering with digital-era business model analysis. Projects included an insurance company's 2050 vision, an automaker's smart city concept, and new ventures for food companies. He excels at discovering hidden corporate assets and creating momentum for advancement by breaking down silos through projects that combine consulting with facilitation in internal workshops. He holds a Master's degree in Urban Sustainability and Regeneration from the University of Tokyo Graduate School of Engineering, is a Principal Researcher at the University of Tokyo × Dentsu Digital Inc. Co-creation Innovation Lab, and serves as Civic DX Director for Omitama City, Ibaraki Prefecture.

Director, DENTSU SOKEN INC.
Graduated from Kyoto University's Faculty of Science; completed the Graduate School of Materials Science, Nara Institute of Science and Technology. At Sony, engaged in CMOS sensor development, leading device design and process launch for the world's first HD camcorder sensor and mobile phone image sensors. Subsequently involved in liquid crystal projector development, handling design and platform development for small to large models, and establishing design operations in China. Driven by a desire to strengthen Japanese manufacturing, he joined iTiD Consulting (now DENTSU SOKEN INC.), where he supports new product planning, technology roadmap creation, and new business launches across diverse industries including automotive, electronics, and materials.

Senior Consultant, Digital Transformation Division, Dentsu Digital Inc.
After joining Dentsu Inc. e-marketing One (now Dentsu Digital Inc.), she began her career in creative direction. She has consistently worked on projects driving business from a customer perspective as a UI/UX consultant and service designer. Workshop designer for the Aoyama Gakuin University School Education Law Certificate Program.

Goichi Futagawa
Chief Producer, Dentsu East Japan Inc.
As a Strategic Planner, primarily serving the East Japan region, he addresses challenges across diverse industries and companies. His work spans market analysis to communication strategy development, proposing integrated marketing plans that extend beyond mere media utilization. Since 2016, as Planning Director, he has led teams with the mission of enhancing the organization's proposal capabilities. Subsequently, he transferred to the Corporate Planning Department in 2022. His current responsibilities include formulating the company's mid-term management plan. Member of the Dentsu Group cross-organizational "Future Business Creation Research" team.

Senior Researcher, Dentsu Macromill Insight, Inc.
Based at the "People and Life Research Institute," a hub for developing methodologies and disseminating insights and trends centered on "people." Engaged in research promoting well-being in corporate activities and, in client work, primarily focuses on qualitative research like ethnography and workshop design. JPPI-certified Positive Psychotherapist.