Forest of Words: 6

Only by enhancing social value can companies generate economic value.

Posted December 5, 2023
How Do ESG Activities Impact Corporate Value? Analysis from Big Data: "Non-Financial Value Survey"

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This is stated by Miho Uenishi of Dentsu Inc., one of the founding members of the "Non-Financial Value Survey." The survey analyzes and visualizes the value that "non-financial activities," such as ESG initiatives, bring to companies using big data. A company's economic value is often discussed using objective metrics like financial results and stock prices. In contrast, social value tends to be discussed in terms of ideals or abstract concepts. "We hope this survey will serve as a driving force for companies to pursue both social and economic value with a sense of conviction, not just through idealism," says Uenishi. Without balancing social and economic value, a company's sustainable growth becomes uncertain. It is only with a foundation of social value that a company can earn customer trust. To prevent corporate philosophy and purpose from becoming mere empty rhetoric, possessing a "measuring stick" to gauge one's own social value is significant.