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Freedom from Words: A Copywriter's Thoughts and Perspectives by Kunihiko Mishima Now Available
The book "Freedom from Words: The Thinking and Perspective of a Copywriter" by Kunihiko Mishima of Dentsu Inc. (Senden Kaigi) was released on April 1.
[Book Content]
This book contains the "fragments of thought" that Mr. Mishima has contemplated and practiced regarding "copywriting" from the day he first held a business card reading "Copywriter" to the present. Mishima defines "copy" as "everything a copywriter writes for someone else," and that it is "words that convey value." He clearly states his stance: "A copywriter does whatever can be done with words."
Written from this perspective, this book is structured into four chapters: "Thinking About Words," "Reading Words," "Writing Words," and "Then, Thinking About Words." It captures the unique approach and mindset toward words that only a copywriter with 16 years of experience, like Mishima, can convey.
For those aspiring to become copywriters, those newly embarking on the path, and indeed anyone who enjoys contemplating words or struggles with them... this book offers an opportunity to reconnect with language and gain encouragement for making words your profession.
[From the Table of Contents]
Introduction
Chapter 1: Thinking About Words
What is Copy?
What is a Copywriter?
Chapter 2: Writing Words
On Writing
Writing Keywords
Writing Catchphrases
Writing Statements
Chapter 3: Reading Words
The Practice of Reading
Reading Examples
Chapter 4: And Then, Thinking About Words
Afterword
【About the Author】
Kunihiko Mishima
Copywriter. Born in 1985, from Nagasaki City, Nagasaki Prefecture. Major works include Netflix's "Human Naked," "The Beginning of Rebirth," "Look Up, There Are Stars. Look Down, I'm Here." "Let's Make Something Good."; Honda R&D Co., Ltd.: "Honda Heart," "Did You Make Someone Happy Today?", "Let's Love Difficult Problems."; Honda F1 Last Run: "Well, I'm off for the last time."; Sumitomo Mitsui Card V-POINT: "Not about living skillfully, but I wish everyone could be happy." ACC Grand Prix, Kotaka Award, TCC Award, TCC Jury Chairman's Award, TCC Newcomer Award, ONE SHOW Gold, CLIO Gold, ADFEST Gold, Dentsu Inc. Advertising Award Grand Prix, Asahi Advertising Award Grand Prix.
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