[Participants Wanted] Do! Solutions Webinar: "What 'Recruitment Branding' Means for Companies Today" - Held September 26

Dentsu Inc.'s business challenge-solving information portal, Do! Solutions, is recruiting participants for a webinar to be held on Thursday, September 26.

Japan's domestic recruitment market has accelerated into a seller's market since 2014, driven by declining birthrates and a shrinking working-age population. With talent acquisition becoming a critical management challenge across all industries, companies must now clearly understand job seekers' needs and effectively communicate their value proposition to be chosen as an employer.

This webinar will focus on the results of a large-scale survey conducted by Dentsu Inc. in 2024 targeting Generation Z job seekers. It will explore the overall mindset and values of Generation Z and introduce corporate "recruitment branding" strategies based on these insights.

【Overview】
Date & Time: Thursday, September 26, 14:00 - 15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Friday, September 20, 5:30 PM
Capacity: First 500 registrants
*This webinar will not be archived.

■Register and view seminar details here
 

【Program】

Chapter 1:
Recent Attitudes and Values of Generation Z
Using large-scale survey results conducted by Dentsu Inc. targeting Gen Z job seekers, we will explore their attitudes and values rooted in their growth background.

Chapter 2:
The Significance of Corporate Recruitment Branding
Explains the significance of recruitment branding not only for talent acquisition but also from the perspective of corporate growth.

Chapter 3:
Approaches to Recruitment Branding Incorporating a Marketing Perspective
Introduces Dentsu Inc. proposed approach to recruitment branding, utilizing a concrete thinking framework.

【Speaker Profile】

, Marketing Consultant, Dentsu Inc. Shun Iwanabe
After handling Dentsu Inc.'s new graduate recruitment and talent development in the Corporate Division, he now supports various clients with marketing strategy planning, business development, and HR consulting. He established Dentsu Inc.'s cross-functional consulting team " Recruitment Branding Experts " to support corporate recruitment activities.

Article)
Are Popular Employer Rankings Outdated? Insights into Today's Job Seekers (Dentsu Inc. News)
What is "Recruitment Branding" that Captures and Moves Gen Z? (Do! Solutions)

Dentsu Inc. Integrated Marketing Planner
Anna Hikino
Engages broadly in branding and product development to solve marketing challenges, as well as promotion and official SNS planning. Handles numerous strategic planning projects targeting youth, including junior high/high school students and university students. Internally, belongs to the cross-functional consulting team of Dentsu Consulting Inc. supporting corporate recruitment activities and the "GIRL'S GOOD LAB" researching young women.

Article)
Understanding Gen Z Job Seekers: What Are the Gender Differences in Job Hunting Mindset? (Dentsu Inc. News)