"Aim for Commercialization! The Ultimate Noko-san Restaurant 2024" Event on September 9th - No Peko Lab

The No Peko Lab, a project within Dentsu Inc. Sodejin (Social Design Engine) aiming to solve all issues related to "children and food," will hold "Aim for Commercialization! The Ultimate Nokosan Restaurant 2024" on Monday, September 9. The event will feature presentations of the top five winning recipes from a student recipe contest focused on bread crusts, along with a free tasting session offering 50 servings. The winning recipes will be considered for commercialization in Lawson stores across the Tokyo metropolitan area. Supporters include the Ministry of Agriculture, Forestry and Fisheries; the Ministry of the Environment; the Consumer Affairs Agency; the Tokyo Metropolitan Government Environment Bureau; Minato City; and Koto City. Sponsors are Lawson and Meiji. Collaborators include Toita Women's Junior College and the World Food Day Month 2024 Secretariat.

Through this event, we aim to make leftover cooking commonplace among young people by promoting food loss reduction in an enjoyable way. By also considering commercialization, we seek to encourage corporate efforts to reduce food loss, ultimately contributing to the eradication of hunger and poverty.

September 9th is designated as "Goo Goo Day" (officially recognized by the Japan Anniversary Association), a day for everyone to think about and take action on "Children and Food".

[Overview]
Date & Time: Monday, September 9, 15:00 - 17:00
Cost: Free
Venue: Lohas Cafe ARIAKE, 3-3-3 Ariake, Koto-ku (within Musashino University Ariake Campus)
Supported by: Ministry of Agriculture, Forestry and Fisheries; Ministry of the Environment; Consumer Affairs Agency; Tokyo Metropolitan Government Bureau of Environment; Minato City; Koto City
Sponsored by: Lawson, Meiji
Cooperation: Toita Women's Junior College, World Food Day Month 2024 Secretariat

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■About No-Peko Lab
No-Peko Lab (meaning "No, I'm not hungry!") is a project within Dentsu Inc. Sodegin (Social Design Engine) that aims to solve all issues related to "children and food" in a fun and impactful way by collaborating with various companies, organizations, and society at large, with the themes of hunger and poverty as its pillars. Launched in 2019, it transforms social contributions—things we know are good but often struggle to act on—into fun activities that everyone wants to participate in and feel personally connected to, while solving challenges for companies and organizations.
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