"What is PR? ~ What exactly is PR? From everyday activities to the power to change society" A special exhibition themed around "PR" Ad Museum Tokyo November 8th

Special exhibition themed around "PR," titled "What is PR? ~ What is PR? From Everyday Activities to the Power to Change Society," will be held at Ad Museum Tokyo from Friday, November 8 to Wednesday, December 25.

While the term "PR" is widely recognized, many people are unaware that it stands for "Public Relations," and a proper understanding of PR is not always sufficient.

This exhibition aims to deepen understanding of PR by introducing its history, definition, and fundamental questions like "What is PR?" and "How does it differ from advertising?" using booklets, digital devices, POP displays, panels, and videos. It also features select exhibits from The Museum of Public Relations in New York City. This unique exhibition offers not only PR case studies but also academic insights into PR's history, development, and trivia.

【Overview】
What is PR?~ From Everyday Activities to the Power to Change Society
Organized by: PR Consulting Dentsu Inc.
Cooperation: The Museum of Public Relations (NY), Ad Museum Tokyo
Production: Taki Corporation
Dates: November 8 (Fri) - December 25 (Wed)
Venue: Ad Museum Tokyo, B1F Library
　　　Caretta Shiodome, 1-8-2 Higashi-Shinbashi, Minato-ku, Tokyo
Hours: Tue–Sat, 12:00 PM–6:00 PM
Admission: Free

【Exhibition Structure】
① What Exactly Is PR?
② When Did the Term "PR" First Emerge?
③ The Modern Definition of PR
④ How is it different from advertising?
⑤ PR is Everywhere in Daily Life!? ~ PR Trivia
⑥ PR existed even before the Common Era
⑦ PR also has the power to change the world.
※Exhibition of PR-Related Books

■About Ad Museum Tokyo
A place to encounter new discoveries through advertising. Japan's only advertising museum.
Since opening in 2002, it has welcomed over 2 million visitors. It works to deepen understanding of advertising's social and cultural value. It boasts a collection of approximately 330,000 items spanning from the Edo period to the present day. In the library, visitors can browse advertising and marketing-related books and search/view the digital archive of advertising works.

■PR Consulting Dentsu Inc.
A specialized PR company within the Dentsu Group. Since its founding in 1961, it has served as a strategic partner for domestic and international companies, governments, municipalities, and organizations, supporting reputation management. Through data analysis, content development based on insights gained, and optimal information distribution design, it aims to contribute to social innovation alongside its clients. In 2009 and 2015, it was awarded the "Japan Consultancy of the Year" by PRovoke Media (formerly The Holmes Report), given to Japan's most outstanding PR company. In 2018, it received the "North Asia PR Consultancy of the Year" award.

■Press release regarding this matter is available here