Children's Perspective Lab Publication "What If We Saw the World Through Children's Eyes?" Now Available; "More! Children's Perspective Exhibition" Also Currently Running

Dentsu Inc.'s 'Children's Perspective Lab,' a specialized organization conducting research from the perspective of children themselves across the domestic Dentsu Group under the concept of "adults becoming children," authored the book "What If We Saw the World as Children?" (Two Visions), released on Monday, February 3.

Two Visions, 5-binder format, 192 pages, ¥1,760 (tax included), ISBN: 978-4-86791-032-0

[Book Contents]
This book comprehensively presents "12 Studies" conducted by the Children's Perspective Lab in collaboration with experts across various fields, including developmental psychology and chronology. These studies address questions such as: "How heavy is a baby's head?" "Why does time feel longer for children?" and "What do babies feel when crying is their only way to communicate?" It's a book that helps you understand children's feelings and become kinder to them. It is highly recommended not only for parents raising children, expectant parents, and those involved in childcare and education, but also for every adult who was once a child.

[From the Table of Contents]
Study 1: Baby Head
Study 2: Baby Voice
Research 3: The Two-Year-Old's Breakfast
Study 4: The 4-Meter Adults
Study 5: The World of Diapers You Didn't Know
Research 6: Ito-chan's 30 Minutes
Research 7: Walking at Age 2
Research 8: Children's Temperature
Research 9: The Secret Children's Picture Book
Research 10: Baby Eye
Research 11: What's This? Lunch
Research 12: Adult School Bag

 

Furthermore, driven by the desire for more people to experience the research from the "Children's Perspective Lab," the exhibition "More! Children's Perspective Exhibition" is currently being held. Alongside 12 experiences designed to let visitors enjoy and learn from children's unique perspectives, the exhibition sells four types of books authored by the Children's Perspective Lab, original exhibition goods, and products useful for childcare. It runs at Futakotamagawa Rise Studio & Hall until Tuesday, February 25. A nationwide tour is planned afterward.

【Event Overview】
Dates: Until Tuesday, February 25
Hours: 11:00 AM - 7:00 PM (Last entry at 6:30 PM) *Last entry at 4:30 PM on the final day
Venue: Futako Tamagawa Rise Studio & Hall
(2F Terrace Market, Futako Tamagawa Rise S.C., 1-14-1 Tamagawa, Setagaya-ku, Tokyo)
Admission: Adults: ¥1,500 / Under 18: ¥1,200 / Elementary school students and younger: Free
Organizer: "Children's Vision Exhibition" Production Committee
Cooperation: IKEA Japan, Unicharm, CRAZY KITCHEN, ESP Japan, Uni-Aim, Izumi Nobuhiro Co., Ltd., Grator Engineering, Kukan Geijutsu Co., Ltd., Aerotech, Atari, Tsutaya Books, ITOCHU SDGs STUDIO

■Purchase tickets here
 

【About the 12 Experiences of Becoming a Child】
Enjoy 12 research projects from the "Children's Perspective Lab".

【Content for Parents and Children to Enjoy Together】
Beyond the 12 experiences, various other content is available.

・Stamp Rally
A stamp rally that parents and children can enjoy together while touring the exhibits. Collect the "Child's Perspective Stamps" placed at each experience location on your special sheet. Collect all 12 to receive a gift!

・Kids' Space & Picture Book Corner
A Kids' Space is available for children in elementary school and younger. We also offer read-aloud sessions for two picture books written by the "Children's Perspective Lab"!

Left: "Sui-chan is Busy" (Gakken), a picture book documenting a day in the life of 4-year-old Sui-chan
Right: "Let's Become Kids!" (Kinnoshosha), a picture book where parents and children can enjoy the research of the Children's Perspective Lab together.

 

■ "More! Children's Perspective Exhibition"
Official Website: https://kodomonoshiten.com/event/
Official Instagram: https://www.instagram.com/kodomonoshiten/

■About the Children's Perspective Lab
A cross-group lab within the Dentsu Group seriously and enjoyably researching what it means to see things from a child's perspective. We aim to deepen understanding of children by "adults becoming children," working to improve relationships between parents and children, and between society and children.
https://kodomonoshiten.com/

■Press Release Regarding This Matter
https://www.dentsu.co.jp/news/release/2025/0108-010828.html
https://www.dentsu.co.jp/news/release/2025/0108-010827.html