The 78th Dentsu Inc. Advertising Awards are now accepting entries.
On Monday, March 3, submissions opened for the 78th Dentsu Inc. Advertising Awards. The deadline for submissions is Tuesday, April 1, at 5:00 PM.
Established in December 1947, this award is Japan's oldest comprehensive advertising prize. It aims to broaden the path for advertisers to solve their challenges and contribute to the development of Japan's industry, economy, and culture by honoring advertisers who have implemented outstanding advertising communication. Winners will be selected for the Grand Prize, the top awards (Gold and Silver) in each category, Regional Advertising Awards and Sub-Regional Advertising Awards, Special Awards, and the SDGs Special Award and SDGs Special Award Excellence.
[Eligible Works]
Works released or implemented between April 1, 2024, and March 31, 2025
(For the Brand Experience and Area Activity categories: initiatives implemented between March 1, 2024, and March 31, 2025)
【Entry Categories】
Print Advertising, Audio Advertising, Film Advertising, OOH Advertising, Brand Experience, Area Activity, Innovative Approach, SDGs Special Award*
*Entries for the SDGs Special Award alone are not accepted.
【Entry Fee】
Free (Entrants bear costs for editing submitted works, shipping, etc.)
■For details, visit the Advertising Dentsu Award website
■Comment from Shizuoka City, winner of the 76th Dentsu Inc. Advertising Award Grand Prize in 2023:
(Naoya Ishikawa, Section Chief, Plastic Model Promotion Section, Industrial Promotion Division, Commerce and Industry Department, Economic Affairs Bureau, Shizuoka City)
The "Shizuoka City Plastic Model Project" continues to gain momentum
The "Shizuoka City Plastic Model Project: Redesigning a Traditional Local Industry into a Completely New Tourism Resource" won not only the Dentsu Inc. Grand Prize but also an Advertising Award. Winning the Advertising Award increased media coverage, making us realize how awards serve as PR. City staff awareness has improved, and I believe their mindset has changed. More collaborators and companies want to create and install monuments. When we applied for the award, I believe there were about 7 monuments. As of January 2025, 13 are installed, and we plan to have 15 by the end of this fiscal year.
This initiative is a system where the Shizuoka City administration supports the desire of companies and individuals to contribute to the local community and create "plastic model monuments." However, it doesn't end with just building the monuments. Utilizing these monuments is creating ripple effects: people are gathering in "Shizuoka, the Hobby City"; interest in manufacturing is growing; learning opportunities are emerging; talent development is beginning; and opportunities for creating new content are arising.
Two years have passed since winning the Dentsu Inc. Grand Prize, and I truly feel it was a great opportunity.
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