Dentsu Inc. Future Business Creation Lab's "Future Thinking Concepts: Charting a Vision Beyond the SDGs" Released June 27

Dentsu Inc. and the "Future Business Creation Research Institute," a cross-organizational body of six domestic Dentsu Group companies that identifies future corporate value through unique approaches, authored the book "Future Thinking Concepts: Envisioning a Post-SDGs Vision."

This book introduces approaches for creating the future that are essential now, as we enter the post-SDGs era beyond 2030. It will be released by Cross Media Publishing on Friday, June 27.

Cross Media Publishing, A5 size, 264 pages, ¥2,680 (excluding tax)
ISBN: 978-4-295-41110-9

 

[Book Content]
As we approach the post-SDGs era, a time when challenges are more readily discussed than hopes for the future, the Future Business Research Institute emphasizes the principle that "the future is not something to be predicted, but something to be created." This book practically outlines the necessity of envisioning "the future we want to create," exploring the relationship between business and the future.

This book presents "the future" as an attractive and practical business tool that can broaden perspectives, expand options, and increase allies. It advocates using "the future" to create new value for society. By building concepts based on a future-oriented will, sharing accelerates, hesitation diminishes, and teams advancing actions under that concept gain a sense of purpose. For business professionals struggling with the barriers of past conventions and precedents, this book offers a breakthrough.

[From the Table of Contents]
Introduction: Do You Have the Will to Create the Future?
Chapter 1: Why Think About the Future Now?
Chapter 2: The Vision-Driven Backcasting Approach
Chapter 3: The Future as a Tool for Solving Business Challenges
Chapter 4: How to Create the Future You Want to Build = How to Create a Vision
Chapter 5: Case Studies of "Desired Future State" Concepts
Chapter 6: How to Find Future Concepts

◼️About Future Business Creation Research

A cross-functional organization within the Dentsu Group Japan that provides highly creative business solutions by envisioning the future of people, lifestyles, and society. It addresses business challenges such as new business development, vision/purpose formulation, and mid-to-long-term strategy development, leveraging "the future" as a tool.
Official Website: https://dentsumirai.com/

◼️Press Release Regarding This Matter