The 78th Dentsu Inc. Advertising Awards Winners Announced Grand Prize: Suntory Holdings
Suntory Holdings has been selected as the Grand Prize winner at the 78th Dentsu Inc. Advertising Awards. The Grand Prize is awarded to advertisers who have achieved outstanding results across their overall advertising activities. This marks the company's second consecutive year and 27th overall Grand Prize win. This time, the company received the top prize in three categories: "Film Advertising," "OOH Advertising," and "Area Activity," along with Gold Awards in two categories and Silver Awards in four categories.
■Press release regarding this matter
Grand Prize Winner Suntory Holdings' Three Top Awards
Total entries: 1,274. Eligible works were advertising communications implemented between April 2024 and March 2025 (March 2024 to March 2025 for the "Brand Experience" and "Area Activity" categories). Advertising communications are diversifying due to accelerated digitalization and widespread AI adoption. Amidst the constant flow of information being disseminated and received, numerous entries demonstrated ingenuity in "how to accurately convey the advertiser's perspective and sentiments, evoke feelings, and create experiences."
The selection process first awarded the top prize, Gold Prize, and Silver Prize across seven categories: "Print Advertising," "Audio Advertising," "Film Advertising," "OOH Advertising," "Brand Experience," "Area Activity," and "Innovative Approach." Additionally, Regional Advertising Awards and Runner-up Regional Advertising Awards were selected for the Nagoya, Kyushu, and Hokkaido regions, along with the SDGs Special Award and SDGs Special Award Excellence. Subsequently, the Special Award was selected only when a recommendation was made that the work represented the year and was worthy of recognition for the future. Finally, the Grand Prize was selected from the Grand Prize, Gold Prize, and Silver Prize winners, determining all 63 winning entries.
【Grand Prize】Suntory Holdings
【Print Advertising Grand Prize】UNIQLO
【Audio Advertising Grand Prize】Ajinomoto
【Film Advertising Grand Prize】Suntory Holdings
【OOH Advertising Grand Prize】Suntory Holdings
【Best Brand Experience Award】Mynavi
【Best Area Activity】Suntory Holdings
【Best Innovative Approach】Nagasaki City
【Special Award】Hachioji Association for the Welfare of the Visually Impaired
【SDGs Special Award】Asu ni wa / Tohoku University and 40 other companies
For details, please visit the official "Dentsu Advertising Awards" website.
■The 78th Dentsu Inc. Advertising Awards Ceremony
The ceremony overview is as follows.
【Award Ceremony Overview】
Title: The 78th Dentsu Inc. Advertising Awards Ceremony
Date and Time: Wednesday, October 1, 3:00 PM start (scheduled)
Location: Pamir Hall, International Building, Grand Prince Hotel New Takanawa
*Online streaming planned (limited access via YouTube)
■About the Dentsu Inc. Advertising Awards
The Dentsu Inc. Advertising Award, established in December 1947 (Showa 22), is Japan's oldest comprehensive advertising award. Operated by the "Advertising Dentsu Inc. Award Council," it aims to broaden the paths for advertisers to solve challenges and contribute to the development of Japan's industry, economy, and culture by honoring advertisers who have practiced outstanding advertising communication. Selection is conducted by a panel of approximately 500 judges comprising advertisers, media companies, creators, and experts from across Japan.
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