[Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar "Pricing in an Era of Price Increases: Dentsu Inc.'s Price Strategy Model 'Marketing For Growth With Pricing'" October 7

Dentsu Inc. andDentsu Macromill Insight, Inc. are recruiting participants for their co-hosted webinar "Pricing in an Era of Price Increases: Dentsu Inc.'s Pricing Strategy Model 'Marketing For Growth With Pricing'" on Tuesday, October 7.

Price increases have become the norm, making consumers increasingly price-sensitive. While consumers who feel a product is "not worth the price" switch brands or abandon them, some products and services retain unwavering support even when prices rise.

Against this backdrop, Dentsu Inc. and Dentsu Macromill Insight, Inc. launched "Marketing For Growth With Pricing" in 2025 to support "pricing change decisions that satisfy both companies and consumers."

This seminar explains a pricing approach focused on "the price consumers associate with products and services," using survey results and case studies. It introduces a consistent approach to driving pricing strategy results: from analyzing the relationship between brand image, price, and demand to formulating pricing strategies directly linked to corporate performance; creating value to enhance product/service appeal; and implementing optimal pricing operations and communication strategies to deliver that value to consumers.
 

【Overview】
Date & Time: Tuesday, October 7, 1:00 PM - 2:00 PM
Format: Online
Cost: Free
Hosted by: Dentsu Inc., Dentsu Macromill Insight, Inc.
*An archive will be available for one week after the seminar. If you are unable to attend live, please register and we will send you the viewing URL afterward.

■Register and view webinar details here
 

【Program】

【１】Background of Price Design Needs Amid Rising Prices　
【2】Fundamental Pricing Concepts and Key Perspectives of "Marketing For Growth With Pricing"
[3] Explaining "Marketing For Growth With Pricing" Based on Research Findings and Case Studies
【4】What "Marketing For Growth With Pricing" Can Achieve

【Speaker Profile】

Dentsu Inc.   Marketing/Communication Planner
Develops strategies and concepts centered on empathy and goodwill to increase fans. Leads the development and execution of the "Marketing For Growth With Pricing" project, aiming to achieve a state where consumers find value and price convincing. Has experience in strategic planning for a wide range of companies and brands, spanning FMCG (toiletries, beverages, food) to B2B sectors like banking and machinery.

Dentsu Macromill Insight, Inc. Business Development Department Account Lead 1 Group Group Leader　
After graduating from university, he joined an IT venture where he built his career through startup launches and UX consulting before joining Dentsu Macromill Insight, Inc. He possesses extensive experience in digital marketing, UI/UX consulting, and market data analysis. Currently serves as Manager of Business Development Department 1Gr. Involved in formulating business strategies, promoting DX, and developing various solutions.