[Participants Wanted] Do! Solutions Webinar: "How to Start Organizational Culture Transformation Without Procrastination" October 8

Dentsu Inc.'s business solutions portal, Do! Solutions, is recruiting participants for its webinar "How to Start Organizational Culture Transformation Without Procrastination: Practical Examples for Corporate Growth," scheduled for Wednesday, October 8.

When discussing corporate "problems" like new ventures failing to take off, stock prices stagnating, recruitment efforts falling short, or key employees leaving—issues related to "people and organization" almost invariably surface. However, initiatives targeting organizational culture often take time to yield results, leading them to be deprioritized internally and frequently postponed.

This webinar explains organizational culture—the key to mobilizing stagnant organizations and driving growth—using real-world case studies that achieved tangible results.

【Overview】
Date & Time: Wednesday, October 8, 14:00-15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: October 5 (Sun) 5:30 PM
Capacity: First 500 registrants

■Register and view seminar details here

【Program】

Part 1
Triggers for Organizational Culture Transformation / Introduction to Culture for Growth

Part 2
Case Study of Organizational Culture Transformation ①
~Evolution of Corporate Culture Triggered by Organizational Milestones~

Part 3
Case Study of Organizational Culture Transformation ②
~Transforming People and Organizations to Accelerate New Business Initiatives~

Part 4
Summary: Key Points for Transformation

【Speaker Profile】

, Director & Head of Growth & HR Department, Dentsu Inc. Masashi Koyama
Since joining the company, he has consistently served as a brand strategist, handling corporate branding and accompanying corporate transformation, employee mindset change, business strategy, and development across diverse sectors including food, telecommunications, finance, beverages, cosmetics, home appliances, pharmaceuticals, and automobiles.He constantly considers "What value does this company or business hold for society?" not only from the perspective of customer relationships but also from the viewpoints of multiple stakeholders surrounding the company and its business, such as the media and investors. He seeks ways to sustainably enhance corporate value.

Dentsu Inc. BX Consultant
Yohei Iezumi
Within the Marketing Division, he focused on developing marketing and PR strategies for companies in consumer goods, cosmetics, finance, and other sectors, primarily serving beverage and alcohol manufacturers.Later, in the Business Production Bureau, he handled new business divisions outside the advertising department, supporting business development in non-advertising areas, in addition to consumer goods communications. In his current bureau, he supports client businesses in the BX (Business Transformation) domain, including corporate philosophy dissemination, mid-term corporate story development, and MVV formulation. He is particularly involved in corporate culture and Culture transformation, developing and delivering the corporate culture transformation program "Culture for Growth".

Dentsu Inc. Planner
Yoko Setsu
Engaged in new development, marketing/communication strategy formulation, and CX experience design within the Marketing and Digital Divisions. Supported client companies by proposing innovative approaches to business and advertising, grounded in a customer-centric perspective. Currently provides broad support for client company transformation. Develops proposals that encompass both "society" and "corporate stakeholders." Offers consulting on corporate culture transformation, in addition to new business, brand, and product development, and mid-to-long-term strategy formulation.