[Call for Participants] "Gamification Conference QUEST" November 21

SEGA XD CO., LTD. will host the "Gamification Conference QUEST" on Friday, November 21. Eighteen top leaders from industry, government, academia, and civil society will take the stage, sharing practical approaches for solving social issues and innovating customer experiences across eight sessions.

■QUEST Official Website: https://quest.segaxd.co.jp/

This conference will feature two stages—"Discovery Stage" and "Exploration Stage"—along with two areas—"Practice Area" and "Co-creation Area." Top leaders and practitioners from industry, government, academia, and the public will take the stage to discuss the potential of gamification for solving social issues, designing experiences, and corporate activities. It will also host the "Gamification Award 2025" ceremony to recognize outstanding initiatives.

【Key Programs of the Discovery Stage】 ※Titles omitted
14:10–15:00    The Current State and Future of Gamification
Toru Fujimoto (Professor, Graduate School of Interdisciplinary Information Studies, The University of Tokyo)
Yoshihiro Kishimoto (Kisshi) (Gamification Designer Lv.99, Play and Learning Research Institute)
Hidetaka Tani (Director, Gamification Research Institute / Representative Director, President & CEO, SEGA XD CO., LTD.)

15:10–16:00    The Essence of Experiences That Make You Want to Use Them
Yosuke Ishida (Director, High School Product Development Department, Benesse Corporation)
Kozo Yamada (Digital Entertainment Asset (DEA) Founder & Co-CEO)
Hiroyuki Goto (Director, Planning Department, Fun Production Division, Kayac Inc.)
Masato Ito (Director, Executive Officer, COO, SEGA XD CO., LTD.)

16:10–17:00    Approaches to Social Issues × Gamification
Keisuke Ikeda (Manager, Future Society & Technology Division, Fujitsu)
Yasunari Ueda (Former Vice Mayor of Sanjo City, Niigata Prefecture / Advisor, Niigata Prefecture eSports Federation)
Kentaro Ogami (Associate Professor, Education Incubation Promotion Organization, Tokyo Gakugei University)
Masato Ito (Director, Executive Officer, COO, SEGA XD CO., LTD.)

■For details on other stages and areas, please visit the official website

【Event Overview】
Date & Time: November 21 (Fri), 14:00–18:30 (Registration opens at 13:30)
Venue: Tokyo Innovation Base 1F (3-8-3 Marunouchi, Chiyoda-ku, Tokyo)
Participation Fee: Free (Advance registration required)
Capacity: First 500 attendees
Organizers: Gamification Research Institute, SEGA XD CO., LTD.
Partners: Commune, Dentsu Inc., Dentsu Digital Inc., Braze ※Listed in Japanese syllabary order
Supporter: Calbee

■Apply here

※Important Notes
・Registration is on a first-come, first-served basis. Participation may not be possible even after registration.
・Please refrain from participating for solicitation or sales purposes.
・Tokyo Innovation Base facility membership registration is required for entry.
・Content may be changed or canceled without prior notice.
 

【Contact】
https://forms.gle/Ed3dH2qKjifAH7dY7