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Series「Regional Revitalization and Traditional Crafts」

#Regional Revitalization #Corporate Branding

2015/08/19

The Encounter Between "Kubota" and Handmade Washi Paper. And so began a new challenge for the traditional craft of washi paper. ~ Visiting the Washi Workshop Crafting "Kubota" Washi Labels ~

How did "Kubota" and the traditional craft of handmade Japanese paper meet, and what direction are they heading in going forward?

Masanobu Nagao, Hiroyasu Wakabayashi

Regional Revitalization and Traditional Crafts[3]

2015/08/18

Sake × Traditional Crafts: A "Chemical Reaction" ~Kubota, crowned with washi paper labels. Supporting Niigata's traditional crafts and guiding them to the next stage~

Revitalization and development of traditional crafts. There is an example where this was unexpectedly achieved during the process of establishing a proprietary brand and expanding nationwide. It is the sake "Kubota," representing Niigata Prefecture.

Masanobu Nagao, Hiroyasu Wakabayashi

Regional Revitalization and Traditional Crafts[3]

2015/08/17

Corporate brand strategy will save traditional crafts.

In these times when regional revitalization is being called for, what is happening to "traditional crafts"? How should traditional crafts be involved in regional revitalization? Is there a path for traditional crafts to survive?

Masanobu Nagao, Hiroyasu Wakabayashi

Regional Revitalization and Traditional Crafts[3]

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