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    Series「DMC Lab Selection: A Book for Thinking Ahead」

    #Books#Future#Planning#Solution#Advertisement#Advertising industry#Innovation#Branding#Design#Technology#Content#Content Marketing#Social#Creative#Dentsu Inc.#Entrepreneur#Manufacturing#UX#Copywriting#idea#frog#PR#Marketing#Media#SNS#Internet#Economy#Market#Anime#Creator#Business School#smartphone#Manga#LINE#TV#TV Tokyo#Consumer Psychology#Programming#Work#Leadership#Team Management#Human Resources#Google#Copy#Copywriter#Investment#Management#Business Model#Promotion#IoT#Creation#Design Thinking#Story#Editing#Publishing#Character#advertising agency#Strategy#Management#CM#Brand#movie#PDCA#Entertainment#Communication#Assignment#Corporate Strategy#Blockchain#Concept#Sales#Business#Productivity#Digital#Video#Sports#Planning#Omnichannel#Customer touchpoints#Customer#Co-creation#Problem Solving#Shopping District Poster Exhibition#Collaboration#AI#Remote work#Society#Fanification#Data#Organization#Vision#Empathy#Influencer#Crowdfunding#Platform#Experience
    「ついやってしまう」体験のつくりかたに学ぶ
    Marketing
    2019/10/27

    The secret to creating experiences that people "can't help but do" lies in communication design.

    Takuya Fujita

    SeriesDMC Lab Selection: A Book for Thinking Ahead[88]
    クラウドファンディングストーリーズ
    Marketing
    2019/09/26

    Crowdfunding Stories: 10 Case Studies That Moved the World Through Empathy

    This time, we introduce "Crowdfunding Stories: 10 Case Studies That Moved the World Through Empathy" by Hikaru Degawa (Seigensha).

    Masanobu Shiraishi

    モテクリエイターから学ぶ、「共感」の生み出し方
    Marketing
    2019/09/02

    Learning from Popular Creators: How to Generate Empathy

    Kawabata Mai

    SeriesDMC Lab Selection: A Book for Thinking Ahead[88]
    『読みたいことを、書けばいい。』は、湧きあがる勇気の書だった
    Marketing
    2019/08/01

    'Just Write What You Want to Read' was a book that sparked courage.

    Yūya Honda

    SeriesDMC Lab Selection: A Book for Thinking Ahead[88]
    そのプロジェクト、妄想から始めてみませんか？
    Marketing
    2019/04/25

    Why not start that project with a wild idea? "A Thinking Method That Bridges Intuition and Logic"

    Takuya Fujita

    SeriesDMC Lab Selection: A Book for Thinking Ahead[88]
    FACTFULNESS ～データを基に世界を正しく見る習慣
    Marketing
    2019/03/28

    Factfulness: Ten Reasons We're Wrong About the World—and Why Things Are Better Than You Think

    This time, we're featuring "FACTFULNESS: Ten Reasons We're Wrong About the World—and Why Things Are Better Than You Think" by Hans Rosling et al. (Nikkei BP).

    Masanobu Shiraishi

    売れない時代に必要なのは「偏愛」だった
    Marketing
    2019/01/24

    What we needed in an era of sluggish sales was "obsession."

    Kawabata Mai

    SeriesDMC Lab Selection: A Book for Thinking Ahead[88]
    予言の書と話題の『インターネット的』を読んでみたら…
    Marketing
    2018/11/29

    After reading the much-discussed 'Internet-like' book, I realized it was a universal text.

    Yūya Honda

    SeriesDMC Lab Selection: A Book for Thinking Ahead[88]
    「やらないこと戦略」
    Marketing
    2018/09/27

    The Strategy of What Not to Do

    Tenma Ōki

    SeriesDMC Lab Selection: A Book for Thinking Ahead[88]
    AIは、ライバルではなく相棒になる。「10年後の仕事図鑑」
    Marketing
    2018/08/30

    AI will become a partner, not a rival. "The 10-Year Job Guide"

    The spread of the internet and social media gave birth to influencers, while the penetration of YouTube, smartphones, and high-speed communications propelled YouTubers to the top of popular career rankings. Work styles are also rapidly changing, with remote work, coworking, and open innovation becoming commonplace. How about we take a free-spirited look at the world ten years from now, unbound by existing yardsticks? That's the bold ambition behind today's featured book, "The 10-Year Career Guide" (SB Creative).

    Takuya Fujita

    SeriesDMC Lab Selection: A Book for Thinking Ahead[88]
    『迷子のコピーライター』
    Creative
    2018/07/26

    The Lost Copywriter

    This time, we introduce the book "The Lost Copywriter" (East Press) by Keita Kusaka, who has been remarkably active in recent years at poster exhibitions across various regions and is also a close senior colleague at our company.

    Masanobu Shiraishi

    「ファンベース」が世界を楽しくする。営業がそれを加速する。
    Marketing
    2018/05/24

    "Fanbases" make the world more enjoyable. Sales accelerate this.

    Yūya Honda

    SeriesDMC Lab Selection: A Book for Thinking Ahead[88]
    『Amazonはなぜリアル店舗を展開するのか？』
    Marketing
    2018/04/26

    Why is Amazon expanding into physical stores?

    Kawabata Mai

    SeriesDMC Lab Selection: A Book for Thinking Ahead[88]
    世界を変えた6つの「気晴らし」の物語
    Marketing
    2018/02/22

    The Stories of Six "Distractions" That Changed the World

    Shusaku Hirota

    SeriesDMC Lab Selection: A Book for Thinking Ahead[88]
    ジョブ理論は、間違いなく次世代のイノベーション・バイブルだ！
    Marketing
    2017/12/25

    The Job Theory is undoubtedly the next-generation innovation bible! ~Me, Israel, and Occasional Curry~

    Jun Goto

    SeriesDMC Lab Selection: A Book for Thinking Ahead[88]

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